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	<title>#branding &#8211; BIOptimizers</title>
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		<title>170: UFC Legend Throws Storytelling Jabs &#038; Personal Branding Trips &#8211; with Chael Sonnen</title>
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		<pubDate>Tue, 30 Nov 2021 14:00:00 +0000</pubDate>
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					<description><![CDATA[He’s a master at self-promotion, marketing, trash-talking, and using fear to his advantage.&#160; In this episode, one of the most popular and inspiring MMA fighters to ever compete in the Ultimate Fighting Championship &#8211; Chael Sonnen &#8211; sits down with two of his biggest fans: podcast host Wade T. Lightheart and his biOptimizers cofounder Matt&#8230;]]></description>
		
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