BIOptimizers | Sleep Breakthrough 2.0

Odd Mutant Fly Research Leads to Groundbreaking
Sleep Discovery

Fifteen years ago...

there was a groundbreaking
sleep
discovery thanks to an
odd mutant fly.

Circadian rhythm expert, Dr. Ravi Allada from Northwestern University, was doing research using mutant flies. He discovered that the body's circadian clock’s mechanism is like a light switch controlled by two key minerals.

One of these minerals stimulates your brain and WAKE YOU UP (the problem is most people have an overload of this mineral).

The other mineral quiets your brain and helps you SLEEP DEEP (the problem is most people have a major deficiency of this mineral)^[1]. This critical deficiency can lead to suboptimal sleep.

Keep reading to learn about how this breakthrough discovery along with several other sleep breakthroughs will give you the best sleep you’ve had in years…

Are you struggling to fall asleep while worrying about how tired you’re going to feel in the morning?

Are you tired of counting sheep while staring at the ceiling?

Do you wake up during the night to go to the bathroom and then struggle to fall back asleep?

Would you love to fall asleep fast, stay asleep all night, and wake up energized ready to win the day?

There are a lot of things you can do to improve your health like exercise and healthy nutrition. But in my opinion, the #1 thing that can give you the strongest health benefits is getting HIGH QUALITY SLEEP.

If you read the research on sleep…

The effects of ONE SINGLE NIGHT OF BAD SLEEP ARE SHOCKING.

A single night of bad sleep will:

DESTROY your ability to burn body fat. 10 overweight persons participated in a two-week experiment. The 5.5 hours per night group lost 55% less fat and lost 60% more muscle than the 8.5 hours per night group. Beyond this, the 5.5hrs group also reported greater cravings than the 8.5-hour group. If you can’t manage hunger and cravings, your odds of success with any diet are close to zero.^[2]

DESTROY your cognitive capability. Sleep deprivation could reduce alertness, leading to poor judgment and human error, such as the ones that crashed the space shuttle Challenger^[3].

DESTROY your mood and make you the worst version of yourself. One study focused on 2,000 middle-aged US adults with 42% reporting at least one night of sleep loss over the course of 8 days. It was discovered that this lack of sleep led to negative emotions like anger, stress, loneliness, frustration, and irritability.^[4]

Long term the consequences are an early trip to the grave.

16 studies examined 1,382,999 participants from 4 to 25 years. Short-duration sleep (<4hr, <5hr, <6hr, <7hr) was linked to a higher risk of death in the pooled research.

I have two personal
“epic sleep fail” stories
to share with you.

In my early 20s, I was obsessed with being as productive as possible, so I decided I needed to cut down on my sleep.

Over several weeks, I slowly lowered my sleep by 15 minutes every few days. After a few weeks, I was down to 4 hours a night.

I was working 80 hours a week in the gym, training twice a day, and sleeping less than 4 hours a night. It was INSANE.

I Pushed My Body To The Breaking Point And Crashed And Burned.

After a week of 4 hours of sleep, my body just couldn’t sustain it anymore. The experiment was declared an epic fail and it took me two months of sleeping 10+ hours a night to recover.

I decided to research sleep and read a book called “Power Sleep” by James Mass. It was the first book that really taught me the benefits of sleep. It talked about the benefits of sleeping 9 hours a night, which is what I tried to do.

Fast forward several years later, I was still sleeping 9 hours a night, but I was waking up feeling tired, groggy, and foggy. I bought a sleep-tracking headband called ZEO. It was one of the first commercially available sleep trackers. Then I bought the first generation OURA ring when it came out.

I was SHOCKED to the core when I saw the data:

I Was Getting Between Zero and 15 Minutes of Deep Sleep Per Night.

Most people wake up multiple times at night without even realizing it – going in and out of dream states. Almost as if they were starting the process all over again each time they woke up.

The weird thing is these sleep disturbances happen without your partner moving the bed, a child crying, or construction outside.

They can happen to both chemical and biological disturbances internally.

The same reasons why some people can never seem to get enough deep, restorative sleep.

These results are far from rare.

Over 70 million Americans suffer from suboptimal sleep^[5]. And those are only the ones who are accounted for.

Most people “get by” without even knowing they have a sleep problem…

People who experience mystery symptoms like mood swings and weight gain...

So how do you take control of your sleep once and for all?

I Pushed My Body To The Breaking Point And Crashed And Burned.

my body fat percentage was 33% on a dexa scan which is the highest I ever recorded. I was gutted to the core. I couldn’t believe I was that fat.

And my testosterone was in the low 200s (which was NOT good for a man in his 30s). It really felt like I hit rock bottom.

There are two forms of restorative sleep, or “productive” sleep as we call it.

REM (Rapid Eye Movement) Sleep is when you dream.

Your brain processes and consolidates memories.

NREM (Non Rapid Eye Movement) or Deep Sleep

Is when the body is 13-23% spent in deep sleep. The brain clears itself of toxins, self-repairs, and replenishes.

How much quality, restorative, productive sleep are YOU getting?

The rise of sleep technology like Oura ring has given us a peek into the average person’s sleep quality.

And the results are shocking.

This isn’t even the worst of it.

These are results from a wide spectrum of people…

From entrepreneurs, engineers, Moms…

20 to 75 years of age…

And the truth is…

Even if you sleep 7 hours (not just time spent in bed) and get the optimal amount of restorative sleep…

You’ll spend approximately 55 to 97 minutes in deep NREM sleep and 55 to 97 minutes in REM sleep…

At BEST, you’ll get just over 3 hours of restorative sleep.

The combination of those three data points WOKE ME UP. It was one of those life-changing, LIGHT BULB MOMENTS:

The #1 THING I can do to improve my life is to invest in my sleep.

I SPENT OVER $45,000 on
Sleep Products

I started systematically testing every potential sleep enhancer:

I have a $10,000 custom mattress

$15,000 nervous system calming breathable

$1,200 Oxygen ionization machine

$2,000 Faraday cage

$1,200 cooling pad

$7,000 on various PEMF devices

$3,000 on sleep tracking devices (EEG headsets, Zeo, Oura)

$10,000+ on peptides and sleep supplements

Now some of these were good investments and improved my sleep while others were a total waste of money.

I’ll share with you the BIGGEST GAME CHANGER in a minute. The best part is, it’s the most affordable.

Over the next couple of years, I was able to transform my deep sleep from zero minutes to 90 minutes of deep sleep. And now my REM is over 2 hours.

The results have been life-changing:

I’ve been able to add 20 lbs of lean muscle in my mid-40s.

I’ve lowered my body fat back down to a healthy range.

My brain is operating at its peak. It’s been a key reason why I’ve been able to be the CEO of the 3rd fastest growing supplement company in America and manage around 100 employees.

I don’t “freak out” anymore for stupid things. I’m a much better leader, husband, and friend. Before I would “lose it” sometimes and say things I regretted. Great sleep has given me the emotional stability and resilience to handle life’s greatest stressors.

Here’s The #1 Investment For Reliable Epic Sleep Every Single Day

I have to say that a good mattress, blackout curtains, and a cooling pad, all had a really positive impact on sleep quality. Those are solid investments everyone should make in their sleep. To get good sleep, you need a cold, dark room. Light and heat will disrupt your sleep quality.

However, the #1 needle mover has been focusing on giving my body all the critical ingredients it needs 1 hour before bed. When you do that, you prime your brain, body, and nervous system for a great night’s rest. I’ll share more on that in just a moment.

If You’re Sleep SUCKS It’s (Probably) NOT Your Fault

If you’re eating a McDonald's Happy Meal 15 minutes before you hit the sack, then bad sleep IS your fault 😜. Eating before bed is one of the biggest destroyers of sleep.

Food aside, if you’re NOT getting good sleep, chances are your genetics aren’t good for sleep. Don’t worry, you can easily overcome that. I know cause I’m in that camp too. I got those genes from my dad. My father has been struggling with sleep most of his life (I can’t tell you how happy I am that I’ve been able to fix his sleep struggles).

Also, it’s a well-known fact that as we get older, our deep sleep quality decreases.

If you’re in this group, this means you need to do things RIGHT if you want to sleep well. I’m going to explain exactly what to do to get the best sleep you’ve had in years in just a minute.

Let’s talk about sleep supplements and what to take and what NOT to take. First, let’s start with the biggest DON’T and what might be a shocking revelation to some.

The Biggest Sleep Mistake
People Make Is

TAKING MELATONIN

Why is taking melatonin a massive mistake?

Using melatonin is literally like using a steroid. Melatonin is a hormone that is illegal to buy without a prescription in many countries including the UK, Japan, and the European Union.

There are 2 major problems with using melatonin regularly for sleep:

It can interrupt your body's natural melatonin production patterns and circadian rhythm. That means you need to take more and more melatonin for it to work and eventually it stops working.

There’s a large percentage of people that have BAD GENETICS for melatonin. They wake up after 4-5 hours. I’m in that group. Melatonin was an epic fail for me and for many others.

Here’s what Stanford Professor and health researcher, Dr. Andrew Huberman PhD has to say about using melatonin:

“I would say all sleep researchers that I know do not recommend melatonin, except under extreme conditions of jet lag where you absolutely have to fall asleep. And even then, there are probably safer things to take.” – Dr. Andrew Huberman^[6]

I agree 100% with Dr. Huberman. The ONLY time I would ever suggest using melatonin is if someone is traveling overseas and wants to quickly reset their circadian rhythms. Or if someone can’t fall asleep, or if they know they are going to get less than 6 hours of sleep. That’s it.

There is a much better way.

Let’s discuss the ultimate pre-sleep routine…

The 4 Phases Of Sleep – The Secret On How To Sleep Less And Feel Better

We sleep in about 90-minute intervals. Sleep for 6 hours? You’ll go through 4 full sleep cycles. It might look like this:

^[7]

Within each sleep cycle, there are 4 stages…

And each stage is defined by the electrical activity in the brain which an EEG can measure:

^[8]

Stage 1 (N1)

this should only last a few minutes as it’s simply a gateway into and out of sleep. This is why you can only remember dreams for the first few minutes of waking up because you’re still in this mind state.

Stage 2 (N2)

on average, this can make up over 50% of your sleep and is defined by sleep spindles and k-complexes.

Stage 3 (N3)

is what we call deep sleep. The more time you spend in deep sleep the more rested and rejuvenated you’ll feel when you wake up. The problem is most people struggle to enter and stay in deep sleep long enough.

REM

this is the dream state. Normally, it’ll begin 90 minutes after you fall asleep and occur more frequently as you stay asleep.

Let’s discuss the ultimate
pre-sleep routine…

Get The Best Sleep Of Your Life By Activating ALL 5
Sleep Pathways

Sleep Pathway #1:
Optimize Your Natural Melatonin Production

You don’t need to use melatonin when you give your body the right ingredients it needs to produce melatonin.

The best approach is to give your body what it needs to produce more melatonin NATURALLY. How?

Feed the body the building blocks and cofactors it needs to produce melatonin naturally.

Optimize the transformation of these building blocks into melatonin.

What are good melatonin building blocks and cofactors?

One of the best is magnesium. Magnesium impacts sleep quality on multiple levels including:

GABA production (more on that in a minute)
Shifting your nervous system to a calm state
A cofactor for serotonin production, providing a precursor for melatonin.

Our favorite magnesium for sleep is:

MAGNESIUM BIS-GLYCINATE

A 2012 double-blind randomized clinical research involving 46 seniors with sleep struggles discovered that supplementing with magnesium bisglycinate increased melatonin and renin levels, as well as sleep time and efficiency. Magnesium bisglycinate supplementation also showed significant reductions in sleep onset latency, serum cortisol concentrations (a marker of how stressed someone feels), and sleep scores.

However, feeding the body the building blocks is NOT enough. We also give your body other key ingredients, called COFACTORS, that aid in the transformation process into melatonin.^[9]

Melatonin Cofactor | P5P

P5P is an active form of vitamin B-6. P5P is a powerful coenzyme that helps convert more tryptophan into serotonin which then helps us create more melatonin.

P5P also regulates the electrical functioning of your neurons, heart, and musculoskeletal system, which helps balance your salt and potassium levels. We will discuss the importance of those vital minerals for sleep in just a moment.^[10]

One more important melatonin tip:
Avoid bright lights about 90 mins to 2 hours before bed.

Sleep Pathway #2:
The Sleep Mineral Quadrilogy

There are 4 sleep minerals proven to have a positive impact on sleep quality.

SLEEP MINERAL #1: POTASSIUM GLUCONATE

Fifteen years ago, there was a groundbreaking sleep discovery thanks to an odd mutant fly.

Circadian rhythm expert, Dr. Ravi Allada from Northwestern University, discovered that the body's circadian clock’s mechanism is like a light switch controlled by two key minerals.

Allada and his research team found that during the day, high sodium channel activity in neurons awakens an animal. At night, high potassium channel activity quiets down the neurons which helps the animals sleep. The discovery revealed balance between sodium and potassium currents controls the animal’s circadian rhythms.

You’re not a fly, but humans have similar proteins as flies, especially when it comes to potassium and sodium balance in our neurons. Since then, clinical studies have confirmed that potassium supplementation improves sleep quality in healthy people ^[11].

Now virtually everyone has a major imbalance of potassium to sodium in their body. The optimal ratio of potassium to sodium is 3 to 1. The average person consumes 3-5 grams of sodium a day from salt and only 2-3 grams of potassium when you should be getting 4.7 grams as a bare minimum. The point is that people are deficient in potassium which is negatively impacting their sleep quality.

By taking the right dose of potassium before bed you’ll notice your heart rate slowing down. You’ll notice your nervous system calms down. Ask anyone who’s tracking their sleep scores and they will tell you that their best sleep happens when their heart rate is slower.

If you’ve occasionally been waking up at night and struggling to fall back asleep, chances are you have a potassium deficiency.

According to a 1991 study in the Journal of Sleep, potassium has a direct effect on the deepest phase of sleep (which had the most rejuvenation benefits). And potassium deficiency can cause you to wake up mid-sleep. Plus, potassium works synergistically with magnesium, so taking both of these together will have a significant improvement in your sleep quality.

SLEEP MINERAL #2: CALCIUM CITRATE

Calcium has been shown to play a critical role in the REM stage of sleep. It helps transform the amino acid tryptophan into serotonin which is a building block for melatonin.

A study published in 2013 found that calcium helps those who struggle to fall asleep and helps deliver a truly restful sleep.

An earlier study published in the European Neurology Journal found that calcium levels are elevated in some of the deeper sleep cycles, such REM sleep. The study concluded that low levels of calcium (within normal range) can disrupt sleep, which can ruin a good night’s rest.

I guess Grandma was right about the glass of milk before bed, :). Magnesium is needed for calcium absorption. Calcium and magnesium work hand-in-hand to support bone health and other bodily functions. It helps direct calcium into our bones and away from places where calcium doesn’t belong, such as our arteries.

SLEEP MINERAL #3: ZINC OROTATE

Zinc, melatonin, and magnesium were evaluated in a research study by Rondanelli et al. in 2011 on individuals with sleep struggles. While melatonin may have aided in falling asleep, they believed that magnesium and zinc contributed to the restorative benefits of sleep.^[12]

Zinc is important for the metabolism of melatonin (cofactor alert). It has a calming impact on the nervous system and is also known to aid in mental recuperation following stressful events.

Fixing a Zinc deficiency will also aid men in optimizing their testosterone. One study examined the effects of a zinc and magnesium supplement. It showed that men who consumed 30 mg of zinc daily had higher levels of free testosterone than those who didn't.^[13]

Another trial put a group of elderly men who had a slight zinc deficiency on zinc supplements for six months. As a result, their serum testosterone levels had increased significantly after 24 weeks.^[14]

SLEEP MINERAL #4: MAGNESIUM

We’ve already discussed the amazing benefits of magnesium for sleep. Magnesium is the #1 mineral for great sleep and there is massive synergy with calcium, potassium, and zinc.

The combination of these 4 minerals will transform the quality of your sleep.

Sleep Pathway #3:
Gaba

Not all GABA is created equal. We tested every GABA on the market and the most powerful one is called PharmaGABA. The research data is impressive.

One study included people who had a high probability of sleep problems. Over the course of 3 weeks, they received 112 mg of PharmaGABA. Results showed that subjects who received PharmaGABA:

Fell asleep faster and easier with the ability to move to a state of deep sleep quicker.
Experienced increased valuable non-REM sleep.
And consistently reported a more satisfying sleep experience upon waking.^[15]
PharmaGABA creates a powerful "relaxation response," which helps you sleep better through the night. PharmaGABA is better absorbed than traditional GABA and when it binds to your GABA receptors, your nervous system calms down.

GABA

GABA is the “molecule of chill”. It’s a naturally occurring amino acid that functions as a calming neurotransmitter in the brain.

Low GABA activity in the body can inhibit sleep. In one study, GABA levels in people who occasionally struggle with falling asleep were almost 30 percent lower than in people who sleep well.^[16]

GABA reduces overall nervous system activity. According to research, it may be a viable alternative for improving stress response, exhaustion, and sleep.^[17]

GABA COFACTOR | TAURINE

You’ve probably seen Taurine on the label of energy drinks. Why? Because it helps counter the overstimulation from caffeine.

Taurine is a well known relaxant. It increases glycine (more on this in a minute) and GABA in the body which calms down your brain.

Most companies would stop here,
but we’re just getting warmed up…

Sleep Pathway #4:
Quiet The Monkey Mind With Alpha Brain Waves

Ever felt like the hamsters in your brain can’t stop running on the wheel when you’re trying to sleep? Elevated beta brain waves are usually the reason why.

Researchers found high levels of beta brain waves in people who struggle to fall asleep.^[18]

Here’s the cool news: you can HACK this FAST with L theanine.

L-THEANINE

L theanine is a natural calming amino acid usually found in green tea. L theanine is one of my FAVORITE ingredients for better sleep. I’ve been using it for years and the body never adapts. It ALWAYS works. 200 mg is a great dose.

Researchers found that 200 mg of L-theanine increases alpha brain waves. This helps prepare you for a great night’s slumber. It helps CALM your brain down within 30 minutes. It quiets the monkey mind and pulls the hamsters off the running wheel.

Another benefit of L-Theanine is that it promotes relaxation without drowsiness.^[19] This means you’ll wake in the morning feeling refreshed.

Another great benefit of PharmaGABA is that it enhances the alpha-to-beta brain waves ratio (a condition that is frequently attained by meditation and is characterized by being relaxed with increased mental focus and mental alertness) fast and effectively.^[20]

The L-theanine combined with the PharmaGABA will rapidly shift your brain waves into the ideal zone for optimal sleep.

Sleep Pathway #5:
Lower Body Temperature

Higher body temperature is a major sleep disruptor. When I used to have deep sleep scores of ZERO, one of the main reasons was my body was too hot.

Here’s the cool news (sorry I can’t stop punning lol): glycine helps lower body temperature.

GLYCINE

Glycine is an amino acid that helps lower your core body temperature by increasing blood flow to your body's extremities. Lowering your body temperature is a crucial step for high-quality deep sleep.

While also promoting faster sleep onset and longer REM sleep duration. According to other research, adding glycine to your diet may help you enter deep, slow-wave sleep more efficiently.^[21]

Three grams of glycine before bedtime improves sleep quality and reduces sleepiness and fatigue during the day in individuals with poor sleep tendencies or restricted sleep time.^[22]^[23] So basically you’re getting better sleep and zero grogginess the next day.

After Years Of Research And Development,
We Are Incredibly Excited To Introduce:

SLEEP BREAKTHROUGH

I’ve been testing hundreds of sleep molecule combinations for the last several years. I found a lot of things that improved sleep like l-theanine and magnesium. However, for the last 11 months, I’ve been working with my formulation team and we built and tested 55 different sleep formula prototypes with the goal of creating the greatest sleep formula ever.

We did it…

I’m incredibly excited to announce the launch of our ground-breaking new sleep potion.

Sleep Breakthrough is a delicious drinkable mix. 1 hour before you target sleep time, simply mix 2 scoops with 1 cup of water and drink. After 30-45 minutes, you’re going to notice your nervous system calming down. If you’re watching TV, you MAY pass out on the couch (it’s happened to me a few times lol). Your brain and body are going to shift into rest, chill, and sleep mode.

Once your head hits the pillow, you’ll pass out in minutes. Your sleep latency score (for those that track sleep) will hit new lows (which is good).

The odds of you waking up during the night will diminish greatly. If you do wake up, you’ll be able to fall back asleep quickly. Most of our prototype users report sleeping straight through the entire night without waking up once. Your deep sleep and REM will improve.

The best part is that the next day you’re going to wake up feeling REFRESHED, rejuvenated, and ready to conquer the day.

BUY NOW

Why did we choose to create a drink instead of a pill?

Two key reasons:

#1: We were able to fit more ingredients into a powdered form for stronger effects.

#2: With a mixable powder, you can control the dose. You can easily increase or decrease the amount you need. This helps you personalize the dosage for your body.

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