END OF

DIET WARS?

THINGS WERE GETTING HEATED.

Matt raised his voice and said:

"Dude, keto is the greatest diet ever. The results are undeniable. I lost 64 lbs in 14 weeks. Look at my clients' transformations. It's how our bodies evolved."

Wade replied back...

"Oh yeah? Bro, I won multiple National natural bodybuilding championships on a plant-based diet. I'm proof we don't need meat."

This argument raged on for years. We were battling each other for the Ultimate Dietary Championship for over 10 years.

Ending the Dietary
Madness

If you have any interest in nutrition, you've no doubt asked yourself some of these questions:

What's the best diet? Keto? Paleo? Raw food? Intermittent fasting? Why is everyone contradicting each other?

What's the best diet for weight loss?

What's the healthiest way to eat? Are fats bad? Good? Are carbs evil? Is eating plants the best way?

If you're confused when it comes to nutrition, you're not alone. Over 78% of people are lost.[1]

In the world of weight loss, people continue to fail. Long-term failure rates are at 97%. Don't worry... THERE IS A SOLUTION. arrow down

IF YOU'VE FAILED OVER & OVER AGAIN
IT'S NOT YOUR FAULT

If you're in the 97% that's failed with their weight loss goals, or the 78% feeling confused about nutrition...

IT'S NOT YOUR FAULT. Here's why...

Expert marketers prey on your desires for magic bullets and miracle fat-loss solutions. They tell you that one magic potion or diet is all you need to make all your fat loss dreams come true.

No one has ever given you a COMPLETE solution before, that's about to change in a moment. arrow down

Escaping Diet Industry's
Web of Lies

12-week transformation pictures are used to sell you into the next diet.

Dieters do 12-week transformations and take glorious “after” pictures, only to regain the weight.

Who can consider that a victory if 97% regains most of all of the weight back and more within three years? [1]. The failed results are never advertised.

The top 3% of dieters who achieve extraordinary results become the loudest promoters, and advertise the new "magic diet."

People on social media want to look like these "influencers", and buy the hype hoping for a miracle.

Ultimately, the majority of diet followers hit a wall.

The weight loss stops

Health problems start

The dieter doesn't feel good and quits

Then the failed dieters look for their next dietary tribe to join, and they rinse and repeat.

Very few people ever find a dietary approach that works for them for life.

The end of
Diet Wars

Our goal is simple: end the diet wars and help you WIN.

How?

By giving you all the proven scientific strategies and hard-earned insights that will work for you NOW and for the rest of your life.

It's time to end the nutritional marketing hype, exaggerations, and misinformation.
protesters
Standing on scale Woman running on beach

COOKIE CUTTER
DIETS vs.
PERSONALIZED
NUTRITIONAL
STRATEGIES

Dieting refers to a short-term eating strategy. For example, "I need to lose 20 pounds before my sister's wedding."

Most diets are rigid, cookie-cutter approaches with little room for personalization.

Study after study confirms that people who diet end up regaining most of the weight, regardless of diet type.[1][2]

Worse yet, yoyo dieters develop more health risks and body fat than if they had never dieted at all.[3] This sets people up for a lifetime of failures.

Instead, apply a flexible mindset and...

Personalize your nutritional strategies based on your goals, your genetics, and your personality.

Let's cut through the confusion and the noise with...
Woman waking up Woman running on beach

THE ONLY 3
NUTRITION
QUESTIONS
THAT MATTER...

1. Is this the right diet for me?

2. Is this the right diet for me RIGHT NOW?

3. Am I doing this diet the best way possible?

Matt & Wade

WHO ARE WE? AND... WHY DO WE HAVE THE ANSWERS?

I guess we should introduce ourselves... We are the co-founders of BIOptimizers (one of the fastest growing health brands in America) and the co-authors of what we believe is the most powerful, complete, unbiased nutrition book ever written.

We have 60+ years of real-world experience in the fitness and nutrition industry. We've been coached by some of the most successful fitness and nutrition coaches of all time. And we work with brilliant doctors and PhDs.

If we add up our mentors' experiences, we have a few hundred years of combined experience.
Matt & Wade
Matt Gallant is a health author, kinesiologist and serial entrepreneur (who's built 15 companies), the CEO/co-founder of BIOptimizers.

He has also been a strength and conditioning coach for pro athletes and a self-defense instructor. He's co-formulated many best selling supplements including Magnesium Breakthrough.

He's tried practically every diet but has been successfully following a cyclical ketogenic diet for over 30 years.

Wade T. Lightheart is a Certified Sports Nutritionist Advisor, health author, and the president/co-founder of BIOptimizers.

In the last 2 two decades, Wade has won three-time National Natural Bodybuilding Championships and competed in the IFBB Mr. Universe and the INBA Natural Olympia... as a plant-based athlete.

At the age of 50, Wade won the Open Men's and Grand Master's Categories at the Ironman International, then competed at the Natural Olympia. Six months later, Wade successfully ran his first marathon in four hours.
Together, we have tested virtually every diet from raw food, carnivore, ketogenic, vegan, vegetarian, IIFYM, and many more. We've seen the rise and fall of every dietary strategy.

We've forged our knowledge, years of arguments, and real-world experience into a new paradigm of nutrition that ends your dietary confusion once and for all.
Woman running on beach Woman running on beach

THE GRAND UNIFIED THEORY OF NUTRITION

We spent years debating with each other.

Matt tried to convince Wade that keto was "the ultimate diet" and Wade tried to convince Matt that plants were the way.

We both achieved our health, aesthetics, and performance goals with our respective diets.

By keeping an open mind, reading the latest nutrition research, and comparing our real-world experiences, we removed our dietary biases.

Eventually, we realized that every diet can work—from Keto to vegan to Paleo—and that what matters most is personalization using: your genetics, psychology, and goals.

We’ve spent the last couple of years boiling down our knowledge into the essential nutritional principles you can apply to any diet system and goal. You’ll see how in a moment.

You can mix and match these nutritional strategies to create the ultimate personalized nutritional plan that works for you.

We want to help YOU
create the ultimate healthy diet for YOU.
Never be conned by a diet scam again.

To achieve long-term success, use Bruce Lee's principle:

"Absorb what is useful, discard what is useless, and add what is specifically your own."

bruce lee
bruce lee

INTRODUCING THE ULTIMATE NUTRITION BIBLE

The book is a 540 page, "build your own adventure" guide.

You don't need to read this book cover to cover. You can jump around and read what is most important to you right now.

It's the ultimate nutritional reference guide that will serve you for decades to come.

It is the most complete, unbiased, scientifically based nutrition book ever written. It took a team of 9 people (including PhDs)... and 3 years to create it.

The Ultimate Nutrition Bible will guide you through the maze of nutritional confusion.
stariway to heaven

YOUR STAIRWAY
TO NUTRITIONAL
ENLIGHTENMENT

There are many roads to achieving optimal nutrition tailored to your individual uniqueness. Your nutritional strategies should be flexible and adaptable. You want to consider your:

Spiritual beliefs

Psychological needs

Emotional tendencies

Goals

Gut biome

Genes

Lifestyle and more...

This book gives you ALL the answers to help you answer the 3 key questions:

1. Is this the right diet for me?

2. Is this the right diet for me RIGHT NOW?

3. Am I doing this diet the best way possible?

We give you universal approaches that can work for everyone, plus we show you how to personalize it for you.

This book is backed by 875 scientific nutritional studies + our lifetimes of experience.

It's time to go from biased to balanced with a NEW nutritional approach.

FINALLY ACHIEVE EVERY HEALTH GOAL YOU EVER DREAMED OF

The Ultimate Nutrition Bible acts as your nutritional GPS, guiding you toward your health goals.

We have detailed guides for the 5 Epic Goals:

GOAL #1

Building Lean Muscle

Look your best, increase your quality of life, and resilience.

GOAL #2

Burning excess body fat

Boost your confidence and self-esteem and experience better health and performance.
Happy couple running
Man stressed out running

GOAL #3

Maximizing your athletic performance

Take your speed, strength, endurance, energy, and performance to its pinnacle.

GOAL #4

Optimizing your mental performance

Improve your ability to think, energy, focus, memory, and mood

GOAL #5

Maximizing your lifespan
+ health span

Enjoy a long, happy, high-quality life with your family and loved ones.

We didn't just write the most complete, unbiased nutritional book of all time...

We also created the most complete nutritional video course ever.
Happy couple running

INTRODUCING
THE ULTIMATE NUTRITION
COURSE

We've also created a VIDEO course version of all the content from the book. We spent a week in Hollywood with a world-class film crew recording every chapter. It's a visually stunning course that will keep you engaged and interested as we walk you through all 35 modules. The video course also allows you to ask questions for each chapter and our team will respond. This is an incredible extra value. You will experience nutritional liberation as we free you from one-size-fits-all diets.

Here's a little sneak peek of the Ultimate Nutrition Course...
BIOptimizers
Here's a tiny taste of the life-changing information you're going to get inside the Ultimate Nutrition System...

Chapter 1

THE REAL REASON 97% FAIL WITH WEIGHT LOSS
Chapter 1 gives you a NEW understanding of why people have failed over and over again with their diets.

You'll be empowered with a NEW APPROACH that works WITH your body, not against it. Here are some of the things you're going to discover...

WARNING: You must avoid triggering your body's starvation self-defense mechanisms. If you don't, you're setting up your body for a metabolic disaster and a massive weight rebound.

How to avoid THE HUNGER... That insatiable hunger that doesn't stop until you regain all of the weight you lost. (We want you to learn from our mistakes).

Why the most important thing is: YOU MUST MAKE YOUR BODY FEEL SAFE while dieting...

How to win against the "unbeatable hormone" ghrelin. Ghrelin is what drives hunger and if you don't have a good strategy, the odds of winning are close to zero.

iceberg graphic showing elements of diet

Chapter 2

WHY EVERY DIET WORKS...
(FOR A WHILE)
Man eating too many french fries
Chapter 2 demystifies why diets work for a while and then STOP working. This chapter also puts an end to some of the most common diet lies you're hearing on the internet.

The 3 Nutritional Truth Bombs that blow up 99% of the nonsense you see on social media. You won't be a victim anymore to their BS.

The NEW groundbreaking metabolic system changes weight loss forever. Discover the 10 metabolic levers you can activate to maximize your results. Most diet experts only focus on 2 or 3 of them.

You've probably heard of the Super Size Me documentary (where the guy ate McDonald's for 30 days and developed serious health issues). However, you've probably never heard of the McDonald's Snake Diet which yielded astonishing results.

The real reason why every diet works SHORT TERM... And why the majority fail LONG TERM. So you'll know how to win for life.

Chapter 3

THE TOP 17 REASONS MOST DIETS FAIL
Chapter 3 gives you the 17 most common mistakes people make with their diets (not just for weight loss). To maximize your success, avoid these or better yet: do the opposite.

Diet Mistake #3: Are you giving up the foods you love? If so... you're following an unsustainable diet that sets you up to fail. Discover what to do instead...

Diet Mistake #4: Are you an emotional eater? Do you use food to cope with emotional stress? If so, reading this could maybe save your life.

Diet Mistake #13: Another reason why generic diet advice can be extremely dangerous. One person's “superfood” is another person's toxin. Learn how to avoid this.

Avoiding Diet Mistake #15: Helps protect your precious lean muscle tissue as you're losing weight. And much more...

iceberg graphic showing elements of diet

Chapter 4

THE FIVE EPIC JOURNEYS YOU CAN TAKE WITH YOUR BODY
Man eating too many french fries
To succeed, align your nutritional strategies with your goals. In this chapter, you'll learn about the 5 main goals that you can choose:

Goal #1: Weight Loss
Goal #2: Muscle building
Goal #3: Athletic performance
Goal #4: Mental performance and...
Goal #5: Health (lifespan and healthspan).

In this chapter, you'll discover:

What are the "golden ratios" for maximum attractiveness for men and women? The great news is: you can have control over them.

How the traditional medical system sets you up for sub-optimal health. Why not achieve superhuman health?

You're going to love the "20 Percent Lock-In Rule". It's how the world's most successful people have extraordinary careers while maintaining their health.

Chapter 5

HOW TO WIN ON ANY DIET
Having the best nutritional and exercise strategies isn't enough because... the mind shapes your body and the body shapes your mind.

Discover 27 scientifically proven "mental edges" that maximize your odds of success with your health (and every other area of your life).

Here are some of the things you're going to discover:

How to hack your neurochemistry for supreme success. Success feels impossible when your neurochemistry is not optimal. When it's optimized, you'll feel unbeatable.

Edge #1: What if I told you that you're in control of your dopamine? Creating your own dopamine reward loops is one of the most powerful edges.

Edge #11: THE UNIVERSAL SECRET OF CHAMPIONS: Every top bodybuilder, fitness competitor, and pro athlete has triumphantly achieved their dreams with this edge.

Edge #23: Discover two of the main reasons people emotionally eat and quit a diet altogether. This usually leads to a spiraling descent into the "F-its". Understanding these core reasons can help you avoid failure. And a ton more...

iceberg graphic showing elements of diet

Chapter 6

HOW TO BUILD YOUR UlTIMATE ME DIET: THE PYRAMID OF NUTRITIONAL DECISIONS
pyramid or nutritional decisions
There have been a lot of “nutritional pyramids” built over the years. Most of them attempt to box people into certain diets, whether it’s right for them or not.

In this chapter, we present a new type of nutritional pyramid—one that helps you create the best diet for YOU.

Chapter 6 transforms nutrition by tailoring wellness to your identity.

We break down the decision factors in order of importance.

NUTRITIONAL DECISION FACTOR #1: SPIRITUAL AND CULTURAL COMMITMENT
Align your diets with your spiritual and cultural values. If you have spiritual or cultural beliefs that restrict your dietary choices, we’re not here to judge that. Rather, we’re here to support you.

NUTRITIONAL DECISION FACTOR #2: EMOTIONAL AND PSYCHOLOGICAL NEEDS
Respect and feed your emotional and psychological needs to succeed long-term. Most diets take zero consideration of your psychology or emotions. We provide you with the tools to conquer your emotional blocks and succeed in Chapter 11.

NUTRITIONAL DECISION FACTOR #3: YOUR GOALS
Your goals shape your game plan. What do you want to achieve?



This book gives you the best-known strategies to achieve any goal you desire.

The 5 Universal Diet Optimizers
The next variables are five powerful ways to optimize your diet. We cover each one in-depth inside this book. First is:

NUTRITIONAL DECISION FACTOR #4: CALORIES AND MACROS
Your goals help determine how many calories you should eat and what’s the best macros for YOU.

NUTRITIONAL DECISION FACTOR #5: NUTRIGENOMICS
Nutrigenomics is the science of nutrition and genetics. Honor your genetics and optimize your diet to go to the next level of health, aesthetics, and performance.

NUTRITIONAL DECISION FACTOR #6: GUT BIOME
It’s estimated that there are over 1 trillion bacteria in and on your body right now. We give you the latest science on how to optimize your gut microbes.

NUTRITIONAL DECISION FACTOR #7: SUPPLEMENTS
To achieve peak health, we believe that some nutritional supplements are necessary for many people. You’ll discover which supplements are essential for YOU and which ones to avoid.

NUTRITIONAL DECISION FACTOR #8: FOOD ALLERGIES AND SENSITIVITIES
You might be eating foods that are harming your body and don’t even know it. Eliminating foods that are causing inflammatory symptoms will improve your health.

NUTRITIONAL DECISION FACTOR #9: HOW TO SUCCEED FOR LIFE
Lifestyle is the final key to lifelong sustainability. Here’s the great news: once you achieve your goal, you can maintain it with about 20 percent of the effort it took to get there.



Next, we divide the book into different sections for each of the 5 goals. You could say these are "books within the book".

THE FIRST ONE IS GOAL #1:

YOUR FINAL WEIGHT
LOSS JOURNEY...



Which is divided into 8 chapters.

Chapter 7

THE OPTIMIZED METABOLISM SYSTEM
This chapter presents a groundbreaking new weight loss system. Instead of just cutting calories, we focus on revving up your metabolism as much as possible.

How to lower your NET calories without decreasing your calories. This is one of the most powerful tactics anyone can use during a weight loss phase.

This groundbreaking HGH protocol that increases natural growth hormone levels by 1,600% which helps you burn more fat.

Discover how to increase energy expenditure without doing exercise. You can burn an incredible amount of extra calories with this technique.

How to build more “active fat” which burns more calories. This is another unusual way to boost your metabolism. And much much more...



If fat loss is your goal, keep reading because you'll learn how to create the ultimate personalized fat-loss master plan in Chapter 13.
iceberg graphic showing elements of diet

Chapter 8

ADVANCED CYCLING STRATEGIES
Man eating too many french fries
In this chapter, we share the greatest calorie-cycling and diet-cycling strategies.

Want to lose 5 to 15 lbs quickly? A fat loss sprint is the best way to achieve this.

How to use the Cycle Diet (created by one of the greatest bodybuilding coaches of all time) for better fat loss and muscle building.

How to develop metabolic flexibility and gain an incredible superpower FOR LIFE.

Are you an athlete? Learn how to cycle your nutrition off-season vs. in-season.

Chapter 9

THE SIMPLEST SECRET OF EVERY SUCCESSFUL DIETER
In this chapter, you’ll learn the Simplest Secret Ever. It’s used by essentially every athlete, bodybuilder, and professional model.

Why all you need is: 12 winning meals.

The surprising research on food variety and its impact on hunger and cravings.

Are you a foodie who loves to try new food? We’ve got you... Learn the best way to incorporate them in your diet and still achieve your goals.

iceberg graphic showing elements of diet

Chapter 10

CONQUERING HUNGER
Man eating too many french fries
In this chapter, we will give you the best science-proven ways to decrease hunger and cravings. These are game changers for anyone doing a weight loss program.

How to reprogram your brain to boost dopamine when you’re hungry.

The specific type of chocolate that has been shown to suppress appetite. YES, you can enjoy chocolate on your diet plan and lose weight.

The powerhouse spice you should try to include in your diet. It can boost the thermic effect of food and give you a fat-burning boost.

Are you a stress eater? You’re not alone. Over 43% of people are stress eaters. The great news is: there’s an incredible tool that lowers your cortisol and food cravings in just 5 minutes.

Chapter 11

CLEARING THE EMOTIONAL BLOCKS TO VICTORY
For many people, emotional eating is their biggest challenge.

That’s why we’ve created one of the most powerful chapters in the book. It’s 100% focused on eliminating your emotional blocks. It won’t just help you lose weight, you’ll become the best version of yourself.

The 5 biggest keys to align your diet strategies with your psychology for life-long success:

What’s your diet discipline style? Are you a moderator or abstainer?

Do you seek novelty or familiarity?

Are you an upholder? Questioner? Obliger? Or a rebel? You’ll get specific tactics for YOUR psychology.

Which neurotransmitter type are you? Are you dopamine dominant? Acetylcholine? GABA? Serotonin? Or oxytocin?

How to come back after a "food relapse". There are 5 simple actions to take that will get you right back on track.

The 4 "danger states" you want to avoid at all costs. When you’re in these, the odds you catch a bad case of the "F-its" goes up. If you dodge them, you'll stay motivated and reap the rewards.

iceberg graphic showing elements of diet

Chapter 12

POST-DIET SUCCESS
Man eating too many french fries
One of the biggest mistakes people make is they don’t have a post-diet success plan. This chapter gives a step-by-step guide on what to do to lock in your results for life.

The breakthrough "reverse diet" is one of the missing links we’ve been searching for. It's a revolutionary tool that helps your body transition from a weight loss phase.

The reverse exercise strategy that you should do in combination with a reverse diet. Best part? You’ll be doing less exercise and maintaining all your hard-earned results.

The powerful "Alarm Strategy" that will help keep your weight in check for the rest of your life. And much more...

To succeed for life, you need to create a lifestyle you LOVE. We’ll cover how in just a moment.

Chapter 13

THE ULTIMATE FAT LOSS MASTER PLAN: HOW TO LOSE THE FAT AND KEEP IT OFF FOREVER
The Ultimate Fat Loss Master Plan chapter puts all of the pieces together. We go from theory to a step-by-step plan using one of our real-life clients. This chapter guides you step by step...

How to chop up your weight loss journey into "mini phases". This helps boost your dopamine and slows down metabolic adaptation.

How to use diet breaks to give yourself psychological breaks and boost your metabolism. Line them up with your vacations and holidays so you can enjoy life while still achieving your goals.

The simple morning routine that gives you a BIG metabolic boost. This easy ritual also primes your day for success and improves your sleep. And much more...

iceberg graphic showing elements of diet

Chapter 14

CREATING THE ULTIMATE HEALTHY LIFESTYLE
Man eating too many french fries
Want to have your cake and eat it too?

What I mean is: do you want to lose weight, keep it off, and STILL enjoy an awesome lifestyle?

Research has proven that people who personalize their diets to their preferences have better long-term results.

Food is one of life’s great joys. This chapter shows you how you can enjoy new delicious cuisine while on vacation and eating epic feasts with your family during the holidays. All while maintaining optimal health and staying lean.

10 tactics you can use to enjoy dinners and parties while protecting your hard-earned results. Including the best exercises to transform the extra calories into valuable lean muscle.

The best strategies for flying and traveling including:

What you should never eat on a plane...

Eliminate jet lag, plus the ultimate morning ritual for all day energy.

The ultimate evening ritual that primes your brain and body for a great night’s sleep.

12 Highly effective strategies and tactics for vacations and holidays including:

The quick and easy thing to do on your vacation that helps you come back looking better than ever.

The most powerful tactic to use before and after your vacation to quickly lose any weight you gained. And much, much more.

THEN WE MOVE INTO GOAL #2:

BUILDING LEAN MUSCLE MASS.



We’re not encouraging you to become a bodybuilder. We encourage everyone to add a bit more lean muscle because the metabolic benefits are life-changing.

The next 2 chapters reveal how to gain permanent, healthy lean muscle mass.

Chapter 15

HOW TO SUCCEED WITH A MUSCLE-BUILDING DIET

Learn how to easily activate muscle growth. If you don’t do this, you’ll struggle to make any progress.

What are the best protein levels? Should you take a protein supplement? Is there a superior form of protein? You’ll get all the answers.

RECIPE: The Ultimate “Intra-Workout Amino Acid Shake” that improves amino acid delivery by 650%.

5 fat gain minimization keys to help keep you lean while you put on precious lean muscle.

How to use reverse calorie cycling to build muscle and stay lean at the same time.

When and how to use fasting during muscle-building phases and much more...

iceberg graphic showing elements of diet

Chapter 16

THE ULTIMATE MUSCLE-BUILDING MASTER PLAN
Man eating too many french fries
In this chapter, we put together an entire muscle-building master plan for one of our clients. You’ll see step by step how we evolve their diets and exercise programs. We give you the exact process for you to achieve your dream body.

What determines how you look? There are 7 factors that define your shape and aesthetics.

You’ll get full access to our $300 Muscle Mastery Training System.

How to cycle in "fat loss phases" during your muscle-building journey. This is how you can gain muscle and burn body fat, "at the same time". And much more...

THEN WE MOVE INTO GOAL #3:

ACHIEVING ATHLETIC DOMINANCE.



This is a career-changing chapter for any aspiring or professional athlete. Matt had the honor of working with several pro athletes and condensed his knowledge into an info-packed chapter.

Chapter 17

ASSEMBLING THE ULTIMATE ATHLETIC PERFORMANCE MASTER PLAN
The 9 major ways to optimize your body for peak performance include:
  1. Maximum relative power output
  2. Maximum absolute power output
  3. Body fat optimization
  4. Body weight optimization
  5. Optimal nutrition for off-season goals
  6. Optimal nutrition for training camps
  7. Optimal nutrition for peak workouts
  8. Optimal nutrition for post-workout recovery
  9. Optimal nutrition for game day performance

The ideal body fat percentage for every sport. Dialing this in makes a HUGE difference in your performance.

What should you focus on in the off-season? There’s one brutal mistake you must avoid at all costs.

The truth about carbs: what are the best carbs to fuel energy, workouts, and competitions?

Injured? The Wolverine protocol will help you heal in record time. You’ll discover...

How to rapidly reduce inflammation right after an injury.

The most powerful supplement and peptide stack you can take to cut your recovery time by more than 50%. And much more...

iceberg graphic showing elements of diet

THEN WE SHIFT INTO GOAL #4:

MAXIMIZING YOUR BRAINPOWER



This chapter is for anyone who wants to take their mental performance to a new level. If you earn a living with your mind, this chapter could be worth a fortune to you. Here are some of the mind-enhancing things you’re going to learn:

Chapter 18

ASSEMBLING THE PEAK MENTAL PERFORMANCE MASTER PLAN
Man eating too many french fries
In this chapter, we put together an entire muscle-building master plan for one of our clients. You’ll see step by step how we evolve their diets and exercise programs. We give you the exact process for you to achieve your dream body.

What is The Perfect Brain Day? Discover the ultimate 24-hour cycle to maximize your productivity, energy, and performance.

The #1 morning ritual to prime your body and brain for the ultimate day. It boosts dopamine, serotonin, and metabolism and primes your body for the best night’s sleep.

The #1 way to improve the effects of your nootropics. This strategy is an absolute game-changer. The cool thing is, you can use this with other supplements to boost absorption by as much as 800%.

Then we get into evening rituals to optimize your sleep starting with:

What you should do 3 hours before bed to prime your brain for a great night’s sleep.

Struggle with slowing down your brain at night? This simple tool helps “clean” your brain and calm your mind.

The top supplements you should take 1 hour before bed to get the best sleep ever and much more.

NOW WE GO TO GOAL #5:

MAXIMIZING YOUR LIFESPAN & HEALTHSPAN



The next chapter shows you how you can live a long, strong life. Maximize your chances of making it to the Century Club (living to 100+ years old and beyond) so you enjoy life to the fullest.

Chapter 19

ASSEMBLING THE ULTIMATE BIOPTIMIZATION MASTER PLAN

Slow down and even reverse your aging thanks to the latest scientific breakthroughs.

The top things to focus on in your 20s... 30s... 40s... 50s and beyond.

The 3 nutritional fundamentals of longevity: they are simple and anyone can do it.

Want to take your health to its absolute pinnacle? Here are some of the keys...

The 3-step framework that takes your energy, body fat, lean muscle to its apex.

The 6 key things you should track to make sure that you’re not heading in the wrong direction with your health. Don’t worry, it's easy to fix.

The best home hormone test to measure your metabolic health.

Why getting a good genetics test is one of the most important things you can do and which one is the best.

The 8 top variables to optimize your health and extend your prime by decades.

iceberg graphic showing elements of diet

NOW WE GO INTO...

EVERY DIET DECODED



The next 6 chapters cover the core fundamental diets. 99 percent of diet books are slight variations of these diets. You'll never be fooled by a diet scam again. Remember that, there's no "magic diet". You have to choose the right diet based on your psychology, goals, and genetics.

Chapter 20

BIOPTIMIZING
THE KETOGENIC DIET
Man eating too many french fries
Matt has been doing ketogenic diets for over 30 years. His level of experience and expertise is going to help you get the most out of it... if you choose to follow this diet.

How to navigate the 4 phases of keto adaptation. We guide you through each one...

Phase 1 (the first 14 days): Getting into ketosis and easily eliminating the "keto flu"

Phase 2 (after 2 weeks): Becoming a fat-burning machine by changing your meal timing.

Phase 3 (Months 4 to 12): Get in the best shape of your life with a little-known fat-burning strategy used by top bodybuilding champions.

Phase 4 (1 year and beyond): CONGRATULATIONS! You’ve achieved total fat adaptation..

How to take your ketogenic results to a new level by using:

Nutrigenomics: Do you have the right genes for the keto diet? There are 6 critical genes.

Optimizing Your Digestion: a lot of people have digestive issues on a keto diet. This is easily fixable once you know how.

Supporting Your Microbiome: how to make sure your gut health is as healthy as possible.

Optimizing Your Minerals: focus on these to avoid detrimental deficiencies.

How to Optimize Your Fats: having the right fats for YOUR body can make a huge difference in your health.

Get a complete 3-day keto diet menu including delicious recipes.

Chapter 21

THE KEYS TO SUCCESS FOR VEGAN AND VEGETARIAN DIETS
Next, we cover how to successfully do a vegan or vegetarian diet. Wade has been on a plant-based diet for over 20 years and has won many natural bodybuilding shows.

Again, this diet is not for everyone. This chapter will help you determine if it’s right for you.

The biggest health risks of a plant-based diet (and how to thrive despite them). Plus, get a nutrient troubleshooting guide.

How to avoid harmful anti-nutrients and gut irritants found in many plants. These can have a huge negative impact on your health.

The plant-based food that is MORE powerful than fiber. Incorporating it into your daily diet will take your health to the next level.

iceberg graphic showing elements of diet

Chapter 22

HOW TO SUCCEED ON A PALEO DIET
Man eating too many french fries
Next we cover the paleo diet. Popularized by Mark Sisson and Loren Cordain, the idea is that our human genes have not changed much in 10,000 years. The theory is that we should eat like hunter-gatherers.

The best foods to eat and avoid on a paleo diet (including the biggest paleo diet pitfalls, pros, and cons).

How to follow the autoimmune paleo protocol.

How to optimize your paleo diet to build muscle, lose fat, and maximize athletic performance.

A 3-day sample menu including delicious recipes from Paleo chef Gil Butler and more.

Chapter 23

HOW TO SUCCEED WITH A RAW FOOD DIET
Next we cover how to succeed on a raw food diet. The raw food diet certainly isn’t for everyone but we experimented with it and wanted to include it in this book.

The 6 biggest potential health benefits of a raw food diet (and the biggest health risks).

The top 12 foods to maximize protein and amino acid intake.

How to beat fat-soluble vitamin deficiencies with the 7 best natural fat sources.

iceberg graphic showing elements of diet

Chapter 24

HOW TO SUCCEED WITH A SLOW-CARB DIET
Man eating too many french fries
Controlling your blood sugar levels is one of the most important health strategies.

This chapter gives you the most cutting-edge tools to achieve this. Here are some of the things you’re going to discover...

What’s the difference between slow carb, paleo, and keto? We cut through the confusion and give you total clarity once and for all.

Why the standard slow carb diet fell short for some... and how the Slow Carb 2.0 strategy PERSONALIZES it for your body.

A complete food chart of low and high-glycemic foods that you can print and use as a cheat sheet.

Plus, you get a complete 3-day slow-carb meal plan designed by the Hollywood health Chef, Gil Butler. And more...

Chapter 25

IIFYM: THE MOST FLEXIBLE DIET OF THEM ALL
One of the most popular, successful dieting strategies of all time is: If It Fits Your Macros (IIFYM).

Used by millions of bodybuilders and physique competitors to get into extraordinary shape. It’s a fantastic diet for weight loss and muscle building.

The biggest advantages and disadvantages of IIFYM and why it’s the best diet for many people.

A step-by-step guide that walks you through how to create your perfect IIFYM meal plan.

How to combine IIFYM with other diet strategies to have freedom and flexibility.

iceberg graphic showing elements of diet

THEN WE MOVE ON TO THE NEXT MAJOR SECTION

UNIVERSAL NUTRITIONAL OPTIMIZERS



These strategies enhance ANY and EVERY diet: from vegan to carnivore and everyone in between.

Chapter 26

REDEFINING NUTRITION
Man eating too many french fries
In this chapter, you’ll experience a major paradigm shift when it comes to nutrition. Most people’s concept of nutrition is dangerously incomplete... until now...

How to optimize the 3 phases of nutrification to truly feed your body the nutrients it needs to operate at its best.

How to maximize the value from every meal you eat. This is the key to taking your health up a notch.

How to find your “Optimal-Dose Zone” with every nutrient. Here’s the most important lesson: THE DOSE CREATES THE EFFECT.

Chapter 27

THE MAGIC OF MICRONUTRIENTS
To achieve superhuman health, your body needs the optimal quantities of vital nutrients.

In this chapter, learn about the key micronutrients including the ones you’re most likely deficient in.

The single best test everyone should do to track the micronutrients in their bodies.

The truth about magnesium... and why it’s one of the most important minerals to optimize your health.

The key mineral for hydration and why almost everyone is deficient. The good news is: it’s easy to fix.

The one nut you should eat EVERY DAY for your daily dose of this vital nutrient.

iceberg graphic showing elements of diet

Chapter 28

FROM FOOD TO POOP
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Digestion is one of the most important processes for optimal health. If your digestion is messed up, you’re not going to feel good. When it’s optimized, you’ll feel your best.

The simple hack you can do while eating that’s proven to reduce food intake by 14.8%.

The bizarre story of the gray man and the surprising truth about stomach acid and heartburn.

The 5-minute at-home stomach acid test that reveals if you have healthy levels of stomach acid or not.

The best way to make your #2s feel like #1s. No one likes to spend 10 minutes on the throne struggling.

Chapter 29

BIOPTIMIZING YOUR GUT BIOME
This chapter we co-wrote with Dr. Monia Avdić, who has her Ph.D. in probiotics. She’s done thousands of probiotic experiments and is one of the top experts in the world.

Hippocrates, the ancient Greek physician, said 2,500 years ago, “All disease begins in the gut.” You’ll understand why once you read this chapter. Here are a few powerful things you’re going to learn:

A shocking new theory about food cravings and gut bacteria. Understanding this helps you succeed on a new diet.

How to start fixing your gut health in just 48 hours.

The best probiotics for weight loss, brain health, and much, much more.

iceberg graphic showing elements of diet

Chapter 30

HOW TO INTEGRATE FASTING INTO YOUR LIFE
Man eating too many french fries
Fasting has become a hot topic in the last few years.

In this chapter, we cover EVERY type of fasting strategy. You’ll know exactly how to use them for weight loss or optimal health.

How to transform your emotional relationship with food. This can be a life-changer for people who have food issues.

Should YOU fast? There are people with BAD GENES for fasting. It’s crucial to understand this before you start fasting.

The best way to STOP a fast. If you don’t do this, your gut biome could experience major turbulence for several days.

How to use fasting for weight loss. It can be a great tool, if you use it intelligently.

Chapter 31

ELIMINATING FOOD TOXINS
Eliminating foods that are BAD for YOUR body is one of the most important nutritional strategies.

One person’s superfood may be another person’s poison.

Why a leaky gut could be damaging your health without you knowing. The great news is, it's simple to correct.

A complete list of problematic foods, food sensitivity symptoms, and their negative impact:

How to combine IIFYM with other diet strategies to have freedom and flexibility.

Molecular mimicry

Mycotoxins, fungus allergies

FODMAP intolerance: The #1 category of foods that cause bloating and gas.

Histamine intolerance

Lectins: The truth about lectins... are they really dangerous? Or is it a hoax?

A1 proteins

Gluten: Should you avoid gluten?

Goitrogens

Salicylates

Oxalates: Are oxalates really a threat to your health?

Glycoalkaloids

Saponins and much more

iceberg graphic showing elements of diet

Chapter 32

DATA SHAPES DESTINIES
Man eating too many french fries
This chapter shows you how to eliminate guesswork, bad opinions, and theories.

We give you a scientific process that you can use to constantly improve your health.

The best ways to measure your body fat, including inexpensive home versions.

The top tools for tracking sleep and nervous system health.

A powerful technology that activates your heart and makes you feel more grounded.

Evaluate the quality of your #2s with our “poop health chart” and so much more...

Chapter 33

NUTRIGENOMICS:
CHOOSING THE PERFECT DIET FOR YOUR GENETICS
This chapter changes everything you thought you knew about nutrition.

Personalizing your diet based on your genes is one of the biggest game changers. This is called nutrigenomics, which is the science of nutrition and your genetics.

We worked with nutrigenomic experts, Katrine Volynsky and Dr. Nattha Wannissorn, PhD, to write this chapter.

The step-by-step nutrigenomics process to master your body at an enlightened level.

The top genes for protein, fat, and carb metabolism. These are crucial for optimizing your diet to new heights.

Do you have bad genes for saturated fats? Plant fats? And do you have the hangry gene?

Do you have great genetics for a ketogenic diet? Fasting? Plant-based diets?

iceberg graphic showing elements of diet

Chapter 34

YOUR GENETICS ARE NOT DESTINY: THE STORY OF YOUR GREAT-GREAT GRANDPARENTS' EPIGENETICS
Man eating too many french fries
Genetics is only a small part of the story. What’s even more important is epigenetics.

Your genetics are not your fate. You’re in control of your genetic expression.

How? The foods you eat, exercise, sleep, emotional health, etc are constantly turning your genes on and off. You’ll discover...

How to flip your epigenetic switches for peak health, aesthetics, and performance. The journey to optimized health is to turn on positive gene expression—and turn off the bad genes.

The top foods and supplements to activate your most powerful health genes.

How optimizing your epigenetics impacts your future children and much more.

Chapter 35

CONCLUSION: MANIFESTING YOUR DREAM BODY
We wrap up the book with an inspirational chapter. This short chapter will get you motivated and ready to start your journey to your dream body.

How to create your ultimate health vision.

How to shift your goals over time for unstoppable drive and motivation.

How to conquer obstacles and create a new superhuman identity.

And the most important decision you’ll ever make...

iceberg graphic showing elements of diet
AS THEY SAY IN THOSE CHEESY INFOMERCIALS
BUT WAIT THERE’S MORE...
As seen on tv infomercial As seen on tv infomercial

We have several amazing FREE bonuses with the Ultimate Nutrition System package.

FREE BONUS #1
FREE BONUS #1
The Ultimate Supplement Guide (VALUE: $19)

This is a free bonus for anyone who buys the Ultimate Nutrition System. You’ll get an instantly downloadable PDF.

It’s currently not for sale anywhere else.

Little-known modifiable vectors for each health goal along with supplements that target them

The power of supplement stacks for max benefits and avoiding expensive urine

How to choose your supplement to avoid being scammed and the best ways to take them for each goal



I want to reemphasize that we are here to help YOU figure out the best diet for YOU and support EVERY TYPE of diet. That’s why we’re including 3 different recipe books that cover essentially everyone...
FREE BONUS #2
FREE BONUS #2
The Primal Paleo Cookbook (VALUE: $19)

81 delicious and easy-to-create gourmet paleo meals, superfood snacks, tasty sauces, and heavenly desserts.

Nutritious ingredients carefully selected by Certified Nutritional Therapist Chef Gil Butler that puts your body into fat-burning mode and boost your energy levels.

Indulge in your favorite treats without guilt: Chocolate Cake, Lemon Bars, Gooey Butter Cake, Tiramisu, and MORE.



You’ll get an instantly downloadable PDF. You can make these delicious recipes TONIGHT.
FREE BONUS #3
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The Ultimate Carnivore Cookbook (VALUE: $19)

72 delicious and easy-to-make carnivore meals, appetizers, snacks, and desserts. Makes it easy to stay on the carnivore diet without getting bored or hungry.

An incredible bread recipe that’s carnivore-friendly so you can continue to enjoy your favorite sandwiches.

Indulge in your favorite treats without guilt: Chocolate Chip Waffles, French Toast Sticks, Cinnamon Rolls, Brownies, and much more...



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You’ll get an instantly downloadable PDF inside our members-only area.
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The Ultimate Nutrition Reference Guide (VALUE: $19)

We thought it would be of tremendous value to create a short summary of EVERY reference. This is a goldmine for anyone who wants to dive deeper into the science of nutrition.

It's an incredible compilation of nutrition research all in one place.

To make it even easier to dive deep into the science, we’ve created the Ultimate Nutrition Reference Guide.

This bonus provides a short, summarized snapshot of every single referenced study inside the book.
FREE BONUS #6
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From Sick To Superhuman: The Ultimate Biological Optimization Blueprint (VALUE: $19)

Optimize your healthspan and lifespan... Get the body you always wanted and experience peak mental and physical performance on a daily basis. Tens of thousands of people have transformed their lives with this book.

How to overcome the 4 main biological enemies and achieve superhuman health, aesthetics, and performance.

The secret to getting the best sleep of your life, waking up refreshed and ready in the morning, and achieving peak performance mode during the day.

Epic Powermoves and daily routines you can apply now to accelerate your journey towards Super Human health.

The total value of these bonuses is $114 and I’m going to show you how you get them for free in just a seconds...

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INTRODUCING
THE ULTIMATE NUTRITION SYSTEM
Our goal is to create the greatest nutritional system of all time. We want to give you every possible advantage and tool you need to take your health, aesthetics, and performance to a new level. That’s why we’ve created the Ultimate Nutrition System. Here’s what you’re going to get...
  1. The Ultimate Nutrition Bible: the greatest nutrition book that’s ever been written. 540 pages of life-changing information. (VALUE: $39.95)
  2. The Ultimate Nutrition Course: the greatest nutritional course ever recorded. 35 modules of world-class content. PLUS: you get to ask questions and get answers. (VALUE: $97)
  3. The Ultimate Supplement Guide: A super in-depth supplement guide that will help you achieve ANY goal faster. (VALUE: $19)
  4. The Primal Paleo Cookbook: 81 easy-to-create gourmet paleo meals (VALUE: $19)
  1. The Ultimate Carnivore Cookbook: 72 delicious carnivore meals, appetizers, snacks, and desserts (VALUE: $19)
  2. The Superfood Delights Cookbook: 82 tasty superfood recipes to pack more “nutritional punch per bite” for every single meal. (VALUE: $19)
  3. The Ultimate Nutrition Reference Guide: The greatest collection of nutritional references ever assembled. Every reference is simplified and summarized. (VALUE: $19)
  4. From Sick To Superhuman: Over 200 pages of practical life-changing information. (VALUE: $19)
THE TOTAL VALUE of the Ultimate Nutrition System is $250.95.

However, we are doing an extremely special launch discount… See the incredible offer below.
YOUR JOURNEY TO THE
HEALTHIEST VERSION OF YOURSELF BEGINS HERE

BEST VALUE
ULTIMATE NUTRITION SYSTEM

Ultimate Nutrition System with bonuses
The Ultimate Nutrition Bible + The Ultimate Nutrition Course + 6 Bonus eBooks
TOTAL VALUE: $250.99
Special bundle price: $149
EXTRA Special Launch Price: Only $97
+ FREE SHIPPING (US) (SAVE: 62%)
YES! I’m ready to learn the truth about nutrition, achieve my dream body & a new level of health YES! I’m ready to learn the truth about nutrition, achieve my dream body & a new level of health YES! I’m ready to learn the truth about nutrition, achieve my dream body & a new level of health 365-DAY MONEY BACK GUARANTEE
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ULTIMATE
NUTRITION
BOOK

Ultimate Nutrition Bible - Book only
The Ultimate Nutrition Bible
For only $39.99
I only want the book 365-DAY MONEY BACK GUARANTEE
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YOU ARE PROTECTED BY OUR UNCONDITIONAL
365 DAY GUARANTEE
We understand you might be skeptical. That’s why we are taking away ALL the risks by giving you an entire year to put this information into your life.

If this is NOT the greatest nutrition content you’ve ever seen, we don’t deserve your money.

Our company — BIOptimizers — has been in business for full years. We stand behind our products and guarantee that they will do what we say they do. 🌟

Simply return the book, and we will refund every single penny back.

And you can KEEP ALL $114 worth of bonuses as our way of saying THANK YOU for giving us a chance.

This is the strongest guarantee in the health industry. And BIOptimizers has one of the lowest refunds in the entire industry.
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OUR 8 PROMISES
  1. You will never be confused about nutrition and diets again. You’ll know how to build the best diet for you.
  2. You will never fall prey to diet marketing lies again.
  3. You will have a wide variety of effective nutritional strategies to lose excess body fat and reach your ideal weight.
  4. You will know how to avoid regaining weight and stay slim forever.
  5. You will know how to build as much lean muscle as you want.
  6. You will know how to maximize your lifespan and healthspan.
  7. You will know how to eat for maximum athletic performance.
  8. You will know the best nutritional strategies to optimize your mental performance.
THIS IS THE END OF
DIET WARS
and the beginning of your journey to a new level of health, energy, and vitality
HEALTH IS THE ULTIMATE WEALTH
What’s the value of your money if your health is compromised?

If you don’t invest in your health today, your golden years are going to be more like the grueling years.

The Only Way You Can Truly Buy Time
A lot of wealthy people will tell you that the most precious asset they have is time because they can’t buy more of it. This isn’t true.

There is one way you can buy time: by optimizing your health.

Eating the right diet for your body could add years or decades of high-quality living.

That’s why The Ultimate Nutrition System is one of the greatest investments you’ll ever make.

It’s Time To Let Go Of The Old You
It’s time to let go of the shame, the guilt, and the past.

You CAN change yourself starting RIGHT NOW.

It all starts with a vision.

Where the mind goes, the body will follow.

What do you want your body to be?

What do you want it to look like? Feel like?

How do you want your future to be with your children and grandchildren?

Don’t let poor genetics and previous struggles stop you from going for your dreams.
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IT’S TIME FOR YOU TO EXPERIENCE SUPER-HUMAN HEALTH
Optimizing health pyramid
Our mission at BIOptimizers is to "End physical suffering by helping you experience BIOptimized Health."

In other words, we want you to become a super-human version of yourself.

The future of your body is inside The Ultimate Nutrition System. You’ll get INSTANT access to the Ultimate Nutrition Course immediately after completing your transaction. Plus you’ll get all of the downloadable bonuses.

With The Ultimate Nutrition System you can do things with your body that you didn’t think possible:

Build healthy lean muscle mass

Burn body fat

Become more athletic

Feel better and have more energy

Activate your brain to its full potential

And live a better, longer life



You are in control of your body.

YES… You can manifest your dream body.

Turn your health journey into an adventure.

Now is the time—right here, right now...

Let’s enjoy the journey together.



Devoted to making you the healthiest version of yourself,

Matt Gallant     Wade Lightheart

Co-Founders of BIOptimizers
OVERVIEW OF THE ULTIMATE NUTRITION SYSTEM
Preface
Chapter 1: The Real Reason 97% Fail With Their Weight Loss
Chapter 2: Why Every Diet Works… (For a While)
Chapter 3: Top 17 Reasons Why Most Diets Fail
Chapter 4: The Five Epic Journeys You Can Take with Your Body
Chapter 5: How to Win on Any Diet
Chapter 6: How to Build Your “Me Diet”: The Pyramid of Nutritional Decisions

GOAL #1: YOUR FINAL WEIGHT LOSS JOURNEY
Chapter 7: The Optimized Metabolism System
Chapter 8: Advanced Cycling Strategies
Chapter 9: The Simplest Secret of Every Successful Dieter
Chapter 10: Conquering Hunger
Chapter 11: Clearing the Emotional Blocks to Victory
Chapter 12: Post-Diet Success
Chapter 13: The Ultimate Fat Loss Masterplan: How to Lose the Weight and Keep it off Forever
Chapter 14: Creating the Ultimate Healthy Lifestyle

GOAL #2: YOUR LEAN MUSCLE JOURNEY
Chapter 15: How to Succeed with a Muscle-Building Diet
Chapter 16: The Ultimate Muscle-Building Masterplan

GOAL #3: ACHIEVING ATHLETIC DOMINANCE
Chapter 17: Assembling the Ultimate Athletic Performance Masterplan

GOAL #4: MAXIMIZING YOUR BRAIN POWER
Chapter 18: Assembling the Peak Mental Performance Masterplan

GOAL #5: MAXIMIZING YOUR BIOSPAN AND JOINING THE CENTURY CLUB
Chapter 19: Assembling the Ultimate BIOptimization Masterplan

EVERY DIET DECODED
Chapter 20: BIOptimizing the Ketogenic Diet
Chapter 21: The Keys to Success for Vegan and Vegetarian Diets
Chapter 22: How to Succeed on a Paleo Diet
Chapter 23: How to Succeed with a Raw Food Diet
Chapter 24: How to Succeed with a Slow Carb/Low Glycemic Diet
Chapter 25: IIFYM: The Most Flexible Diet of them All

UNIVERSAL NUTRITIONAL OPTIMIZERS
Chapter 26: Redefining Nutrition
Chapter 27: The Magic of Micronutrients
Chapter 28: From Food to Poop: Optimizing the Five Stages of Digestion
Chapter 29: BIOptimizing Your Gut Biome
Chapter 30: How to Integrate Fasting in Your Life
Chapter 31: Eliminating Food Toxins
Chapter 32: Data Shapes Destinies
Chapter 33: Nutrigenomics: Choosing the Perfect Diet for Your Genetics
Chapter 34: Your Genetics Are Not Your Destiny: The Story of Your Great-Great-Grandparent’s Epigenetics

Conclusion: Manifesting Your Dream Body
Ultimate Nutrition System