BiOptimizers started in 2004. Wade and Matt had been friends for years and bonded over their passion for health and fitness. They were both some of the top personal trainers at World’s Gym downtown Vancouver.
Matt Gallant was also a successful online entrepreneur and he felt that Wade Lightheart was very marketable due to his unique credentials and story. Wade was a 3X natural bodybuilding champion and did it as a vegetarian.
So, they launched their first product together in January of 2004 called “Freaky Big Naturally”. It was an instant hit amongst bodybuilders.
They proceeded to launch several groundbreaking products in 2005-2006 including:
- Organic hemp protein (a full decade before “plant protein” became a hot seller)
- Several fitness programs
Over the years, Wade and Matt’s passion for bodybuilding diminished and their passion for helping others achieve a biologically optimized state of health increased.
For those reasons, in 2014 they rebranded to BiOptimizers. BiOptimizers has one mission: help humans shift from a sick unhealthy condition into a peak biologically optimized state. Biologically Optimized Health is a state of existence where all of the body’s functions operate in perfect harmony
Our unique health solutions empower you to achieve an optimal state of well-being in the body, mind, and soul. This allows you to have more energy, feel great and live a better life.
Our current products include:
- MassZymes: the most potent enzyme formulation on the market
- Magnesium Breakthrough: comes with 7 forms of magnesium, therefore making it different from other magnesium supplements in the market
- P3-OM: a patented probiotic formula that is considered “The Navy Seals of Probiotics”
- kApex: the ultimate keto digestive formula + an incredible energy booster
- Gluten Guardian: eat your cake and get away with it
- Herbal Parasite Guardian: a natural herbal formula that helps eliminate dangerous parasites
- ConstiCleanse: turn your #2 into a #1
- HCL Breakthrough: a powerful formula to help with acid reflux and GERD
- Cognibiotics: a powerful brain and mood-enhancing probiotic
- Leaky Gut Guardian: a leaky gut repair formulation that can seal gut holes and reduce gut inflammation
The company's current core focus is to optimize humans in terms of health, performance, and aesthetics. In the next few years, BiOptimizers will be expanding their suite of health solutions into more areas.