In formulation, everything starts with the raw material. The wrong source, form, or purity, and the rest doesn't matter. Once we know what a formula needs, we look for the best ingredients — not the cheapest or easiest to source. The best.
Our testing goes through two major stages before any ingredient earns a place in a formula.
We bring in raw ingredients from suppliers around the world and test them using chromatography and mass spectrometry to verify purity, potency, and active compound concentration.
We screen for heavy metals and conduct genotoxicity and cytotoxicity testing to help evaluate safety at the cellular level.
Stage 02
Efficacy Testing
Our team sets up a battery of experiments to answer one question: How well does it actually perform?
For Magnesium Breakthrough, we ran solubility and stability testing across hundreds of versions — from citrates to bisglycinates — keeping only those with the strongest bioavailability profile.
Enzymes are measured for catalytic activity using the Bradford assay. Probiotics are evaluated for their ability to survive stomach acid, then grow and form the biofilm that helps them take hold.