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109: Sweating Your Way to Health Using Sauna Therapy – with Brian Richards

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People today spend more time inside than outside, and this causes many health problems.

Brian Richards is the founder of SaunaSpace – a company dedicated to bringing the world quality infrared sauna products. Based in Columbia, Missouri, SaunaSpace uses advanced, lean manufacturing practices that provide quality crafted goods at a fair price. 

In this episode, you will hear about Brian’s personal quest for better health as he found himself struggling with insomnia, acne, and adrenal fatigue in his early twenties. While searching for answers, an alternative medicine doctor recommended Near Infrared (Nir) Sauna Therapy. Intrigue, Brian quickly discovered one problem: he couldn’t find a Nir sauna. Thus began his incredible personal journey from a sickly millennial to an amazingly healthy entrepreneur who is spreading Nir Sauna Therapy’s health benefits. 

In this podcast, we cover: 

  • What Near Infrared (Nir) Sauna Therapy is all about—how it works and what it can do for your health
  • The different types of light and how they help various ailments 
  • How Brian’s sauna business grew from a one-person DIY production to 38 employees working at an 18,000 square foot facility
  • Why healing happens when you warm up your core body temperature
  • Unique scientific properties of infrared light 
  • Where blue light comes from and why it is so detrimental to health
  • What’s a Faraday cage? How can it improve your health?

What drew Brian into the sauna space? 

Brian’s journey began with his own health issues: as a young man, he dealt with adrenal fatigue, lethargy, brain fog, and some weird acne that was continually breaking out on his torso, around the kidneys (you couldn’t see the acne on his face or limbs.) The cherry on top of all this was Brian’s mood swings – he was “irascible” or irritable way too much. 

Things weren’t making sense to him, and allopathic solutions were not bringing any results. Brian’s final straw was when a dermatologist recommended Accutane, which is now off the market due to its association with liver cancer. Brian said, “no way, I’m not doing that,” and his determination to find a solution that made sense took hold. 

Brian is grateful to have a mom who is a general practitioner physician. She began incorporating natural care into her practice about 25 years ago. While growing up in Montana, Brian noticed how his mom was doing some unconventional things with patients, which impacted his current outlook.

While researching for answers, Brian discovered something life-changing

Using a search engine one evening, Brian discovered a recent book by Dr. Lawrence Wilson called Sauna Therapy for Detoxification and Healing.  This book introduced the incandescent sonic concept, also known as the electric incandescent light bath. 

Through additional research, he discovered that incandescent light baths were invented in 1891 by Dr. Kellog. Over one hundred years ago, Dr. Kellog ran 50,000 invalid patients through his incandescent sauna program in Battle Creek, Michigan. Aftward, Kellog wrote a book on his studies called Light Therapeutics. You can read this book online (link below under Episode Resources). Brian found the book fascinating, and the saunas’ images back then looked like “gorgeous Victorian cabinets.) 

Since he couldn’t find anyone offering an incandescent sauna, Brain built his own and experienced incredible healing–his insomnia went away after two sessions. The acne left. Nir sauna therapy, coupled with a paleo diet (getting rid of sugar and flour), transformed his life. 

His business started modestly, producing 5 to 10 saunas per year. Today, his 18,00 square foot facility doesn’t have enough space as demand surges for incandescent saunas. 

There is so much more incredible knowledge to find in this interview. For example, Brian’s business recently produced its own custom-made light bulb that has a higher near-infrared radiance. People are digging this unique approach to natural wellness. Be sure to check out this episode. The results could be life-changing! 

Episode Resources: 
Find out more about Sauna Space products:
LIGHT10 – 10% off
Instagram: @saunaspace (
Facebook: @saunaspace (
Twitter: @saunaspace (
Book by Dr. Lawrence Wilson: Sauna Therapy for Detoxification and Healing
Book by Dr. John Harvey Kellogg (FREE ACCESS): Light Therapeutics

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