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105: Turning Limitations into Unlimited Opportunities – with JJ Virgin

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“[The pandemic] is the biggest freaking wake-up call we’ve ever had in our lifetimes. Prevention freaking matters.” 

JJ Virgin is a prominent TV and media personality. Her resume includes co-host of TLC’s Freaky Eaters, two years as the on-camera nutritionist for Weight Loss Challenges on Dr. Phil, and numerous PBS appearances, Dr. Oz, Rachael Ray, Access Hollywood, and the TODAY Show. 

JJ is the author of four NY Times bestsellers: The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin’s Sugar Impact Diet, JJ Virgin’s Sugar Impact Diet Cookbook and Warrior Mom: 7 Secrets to Bold, Brave Resilience, 

She also hosts the popular Ask the Health Expert podcast, with over 8 million downloads and growing. And also regularly writes for Rodale Wellness, Mind Body Green, and other major blogs and magazines.

In this podcast, we cover:

  • JJ’s incredible community of health and wellness influencers who are on a mission to help people live healthier lives 
  • A simple, inexpensive supplement everyone should be taking during this current pandemic 
  • How JJ launched her first book during the most stressful tragedy of her life
  • The steps JJ took to help her son reach a miraculous recovery after a terrible car accident
  • How to create a “badass” virtual online event that keeps people glued to their computer screen
  • How obstacles are an invitation from the universe to activate your “super self”

Finding opportunities in the middle of a pandemic requires a proper mindset

During this interview, JJ talks about the importance of mindset–she credits attitude as the most crucial key to success. Our host Wade also expressed the importance of having a positive, laser-focused mindset. Right now, our businesses and lives are experiencing some tough challenges that were unimaginable only a year ago. 

Wade said to JJ, “I’ve noticed since the pandemic hit us that there are two types of people. The first group is those who just kind of shut down and decide to wait it out till it’s all over. Then there is this other group that keeps expanding exponentially. Our company (Bioptimizers) has been that way largely because my partner Matt and said, okay, this is what it is. Let’s keep going–keep moving.” 

JJ agreed with Wade’s mindset: “Businesses have cycles of spring, summer, fall, and winter. We knew winter was coming. We were already planning for it over at Mindshare. We knew it was coming. We didn’t know a pandemic was coming. But we knew winter was coming because it’s predictable. Winter has to come. But then you have spring…look at all this and go, alright, what are the opportunities here? Where can I be of service to people who are hurting?” 

JJ Wrestles with Her Mindset While Writing Warrior Moms – a Book Clearly Out of Her Comfort Zone  

In the book Warrior Mom: Seven Secrets to Bold, Brave Resilience, JJ illustrates through a tragic story how caregivers of all stripes can be strong, positive leaders for their families. The tale she uses is her own–a sad accident her son fell into by accident. The book explores what JJ did as a mom/caregiver at that moment. 

JJ was able to tap into her “warrior spirit” and fight for her son’s life when many would have crumbled in despair. This remarkable book is a good fit right now for anyone–parent or not–who struggles with these challenging times of coronavirus and economic hardship. 

JJ had to overcome her fears and reservations initially when it came to writing this book. Frankly, she didn’t want to write it, because it was outside her niche of diet books – a comfortable and familiar place. 

Plus, the story of her son’s accident was deeply personal. It is one thing for a reviewer to criticize your diet book – having your personal story critiqued and publicly scrutinized was a daunting reality that JJ had to overcome. 

The criticism began right away, as her book publisher in New York questioned the book concept, telling JJ directly, “you’re a diet and fitness writer. You’re not a mindset person.” When you listen to this podcast, you will understand how absurd it is to question JJ’s mindset. JJ looked the publishers in the eye and said, “Actually, I am a mindset person. I’ve just been hiding it.” 

Her successful business career and personal life demonstrate the importance of mindset. JJ can teach us a lot about developing a successful mindset and does so in this podcast. 

Be sure to tune into this episode. JJ Virgin is not only a bona fide television star; she is also a successful business owner in the health and wellness niche. And her Mindshare Collaborative can help your fitness career to grow and prosper. (Link to the Mindshare Collaborative below.) 

Episode Resources:

Mindshare Collaborative

JJ’s book: Warrior Mom: 7 Secrets to Bold, Brave Resilience

JJ on Instagram

JJ on Facebook

JJ on YouTube

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