He’s a master at self-promotion, marketing, trash-talking, and using fear to his advantage.
In this episode, one of the most popular and inspiring MMA fighters to ever compete in the Ultimate Fighting Championship – Chael Sonnen – sits down with two of his biggest fans: podcast host Wade T. Lightheart and his biOptimizers cofounder Matt Gallant.
You can feel the excitement from Wade and Matt as they find themselves zooming with one of their athletic heroes. Like two schoolboys meeting Lebron – Wade and Matt let their “Chael Sonnen fanboy” shine as they pick Chael’s brain. Together, their questions spark one compelling story after another from Chael. He drops a ton of valuable insights on self-promotion, marketing, a winning mindset, overcoming fear, and more.
The results are a quality interview that you don’t want to miss!
If you are not a follower of the UFC, you may not know Chael. He is an American submission grappling promoter, mixed martial arts analyst, and retired mixed martial artist.
Now that his fighting days are behind him, he’s an intelligent guy who has expertly built his brand into a second career. Entrepreneurs will love this episode.
Chael became a top UFC contender in both the Lightweight and Middleweight divisions. Many longtime followers of the UFC consider him to be one of the best mixed martial artists to have never won a UFC championship.
In 2014, he became an ESPN MMA analyst. Then in 2016, Chael founded Submission UNderground (SUG), his wrestling promotion company.
Listeners will quickly see why Chael is widely regarded as one of the greatest trash-talkers in MMA history – he has a gift for gab.
He will punch your ear holes with humor, business skill, branding prowess, and commanding a successful mindset. Enter the podcast cage and do some “audio sparring” with Chael by hitting the play button.
In this podcast, we cover:
- How political debates can help you improve your public speaking
- How to create a public persona to stand out from the crowd
- Why building an audience is a more valuable skill than having the best technical skills in your industry
- What Chael’s physical training days were like as an MMA fighter
- Chael’s nutrition regime as a UFC fighter
- How Chael became a dynamic storyteller
- How to use fear to your advantage
- What Chael thinks about PEDs
- Why Chael likes reading the comments below his online videos
- Chael’s prediction: Will Connor McGregor ever fight again?
“I’ve never seen a football game in my whole life.”
Right out of the gate, Chael blows our mind when Matt asks where he began learning about the art of self-promotion.
His answer is surprising. We would typically expect a pro athlete like Chael, a ninja when it comes to personal branding and showmanship, to find his inspiration from something like pro wrestling or other famous athletes. Maybe an olympian or Tiger Woods or someone who has propelled from an athletic career to a successful media career or built a business.
Nope. Here is what Chael said when asked who inspired him to pick up storytelling and promotional skills:
“I gotta tell you; I’ve never seen a football game in my whole life. I know what it is, but I’ve never seen an entire game.”
“I bought tickets to a semi-pro hockey team here in Portland, but I didn’t see the entire game.”
“My uncle won two NBA championships and an Olympic Gold Medal, and I’ve never seen a basketball game.”
“But I could tell you every political debate that’s ever happened: every presidential debate, senatorial, and governors in different states. I’ve always enjoyed the gamesmanship – the fight with no punches thrown. I enjoy the body language, inflection, and mannerisms.”
“So when people ask me about my inspiration, they expect me to say it came from the WWE. I’m not a big fan of wrestling, to be honest.”
“I learned to talk from the men and women on the political debate stage.”
Chael can’t have any happiness without this one thing.
Chael talks about the importance of preparation, and at one point, he dropped this little gem of wisdom: “Within my own life, I can’t have happiness without struggle.”
“When I was an 11-year-old kid, I had a fortune cookie, and it said, ‘Rest is only appreciated when earned.” Now, at age 11, I didn’t know what that meant. But as I became an adult, I discovered that I could not enjoy a day off, or a vacation with my wife, unless we earned it. Only if we worked hard and sacrificed could we enjoy a couple of days off.”
This interview is full of marketing and personal branding insights, so don’t feel left out if you do not follow the MMA world or the UFC. Biohackers believe in taking a holistic approach to health, and mindset is a big part of living a happy life. Chael Sonnen is more than a retired star athlete – he is an articulate business leader today running a company and his career doing MMA color commentating.
Check out this episode – take down your fears with a bow and arrow choke!
Chael Sonnen on YouTube
Bad Guys Inc. on Instagram
Chael Sonnen on Instagram
Chael Sonnen on Facebook
Chael Sonnen Wikipedia Page
Read The Episode Transcript:
1 00:00:05.609 --> 00:00:21.900 Wade Lightheart: 321 good morning good afternoon and good evening it's way too light heart from by optimizer is with my good buddy matt galanti and, of course, if you notice my voice inflection it's because we've got a legend here today. 2 00:00:22.320 --> 00:00:34.050 Wade Lightheart: From bad guy incorporated shale sauna and chill son is an American submission grappling promoter mixed martial arts analysts. 3 00:00:34.500 --> 00:00:42.030 Wade Lightheart: And a retired mixed martial artists, he competed in the UFC where he became a top contender in both the lightweight middleweight divisions. 4 00:00:42.390 --> 00:00:50.460 Wade Lightheart: He is often considered one of the best mixed martial artists to have never won a UFC championship. 5 00:00:51.000 --> 00:01:13.770 Wade Lightheart: In 2014 he became an espn MMA analyst and in 2016 He founded submission underground his own wrestling promotion, he is further widely regarded as one of the greatest trash talkers in MMA history and he's taken time out of his busy schedule to join us today. 6 00:01:15.360 --> 00:01:16.560 Wade Lightheart: Welcome to the show. 7 00:01:16.740 --> 00:01:21.600 Bad Guy Inc: I was a very nice green I gotta tell you, you really know how to pick a guy up Thank you what's up. 8 00:01:22.770 --> 00:01:27.840 Matt Gallant: good to see you man i'm i'm a huge fan me watching us he says UFC one needs to train a lot of. 9 00:01:28.740 --> 00:01:45.180 Matt Gallant: An a, in my opinion, you are the absolute best not just trash talker and one of the greatest self promoters, but I think you're absolutely the number one guy to decode self promotion and marketing i'm a huge fan of your YouTube channel, so if you've not subscribed check out chill. 10 00:01:46.410 --> 00:01:53.520 Matt Gallant: i'm just curious you know where did you start picking up the self promotional aspect What was your inspirations okay. 11 00:01:53.580 --> 00:01:58.950 Bad Guy Inc: I gotta tell you i've never seen, and thank you for saying that, by the way, I knew that that was very beautiful but um. 12 00:01:59.490 --> 00:02:06.120 Bad Guy Inc: i've never seen a football game in my whole life, I know what it is, I just went i've never seen an entire game I bought tickets to a semi. 13 00:02:06.750 --> 00:02:15.630 Bad Guy Inc: Pro hockey team that's here in portland I even went to a game, I never saw an entire game my uncle won two nba championships and an Olympic Gold Medal i've never seen a basketball game. 14 00:02:15.990 --> 00:02:23.190 Bad Guy Inc: But I could tell you every political beta to ever happen every presidential debate and senatorial Gouverneur. 15 00:02:23.670 --> 00:02:30.780 Bad Guy Inc: In different States I just always enjoyed that I enjoyed the game as men ship I enjoyed the fight with no punches being thrown. 16 00:02:30.990 --> 00:02:39.960 Bad Guy Inc: I enjoyed the body language I enjoyed the inflection I enjoyed the mannerisms and was just something that I was always a fan of so when you asked me my inspiration, a lot of people think it came from wwe. 17 00:02:40.440 --> 00:02:45.360 Bad Guy Inc: I always take that but i'm not i'm not that big of a wrestling fan I grew up on Hulk hogan a little bit of stone cold. 18 00:02:45.600 --> 00:02:52.560 Bad Guy Inc: But it was one of those things where um that's where my I learned to talk to like the guys that were on the debate stage but guys in the women that were. 19 00:02:53.100 --> 00:03:00.900 Bad Guy Inc: battling it out, without ever getting within arm's reach of one another and I just liked that and it was the people that I got drawn to even in pro wrestling or. 20 00:03:01.140 --> 00:03:13.350 Bad Guy Inc: In fighting I grew up always hearing about how great Muhammad Ali was Muhammad Ali had his last fight the year that I was born, so I didn't get a live through that but I heard about it, my father would tell me about it, it was always the emotion. 21 00:03:13.650 --> 00:03:15.630 Bad Guy Inc: That all he could bring out in people. 22 00:03:16.080 --> 00:03:23.280 Bad Guy Inc: wasn't what he said it was it was how it made people feel you've heard that expression before but i'm here that was very true, and there was some golf or that goes back and. 23 00:03:23.490 --> 00:03:37.860 Bad Guy Inc: I had john mcenroe, if you remember him and tennis but he could do some of that same stuff he could entertain you he could bring a commodity, aside from the performance he could bring an entertainment I just liked it, so I did my best to develop a persona try to copy it. 24 00:03:38.970 --> 00:03:48.840 Matt Gallant: So you did craft consciously a persona and again it was it's kind of bad the bad guy, even though I hear from a lot of people that know you you're one of the nicest guys you'll ever meet so. 25 00:03:49.320 --> 00:04:00.210 Matt Gallant: Is that a is that a switch to my friend Todd Herman wrote a book called the Alter Ego effect D is that something you can just switch on on command and just go right into that Alter Ego. 26 00:04:00.480 --> 00:04:03.210 Bad Guy Inc: It was, I had a lot of fun with it, you know the bad guy thing. 27 00:04:03.540 --> 00:04:11.970 Bad Guy Inc: And where that came from was just everybody was trying to be like myself included, you wanted to be the handsomest guy or the most liked or the most skilled, but it was always on that end of the spectrum. 28 00:04:12.480 --> 00:04:22.620 Bad Guy Inc: And I started to realize every movie has a bad guy they got to write it in but somebody has to play that for every book every play every story has a bad guy and I realized, there were none in MMA. 29 00:04:23.070 --> 00:04:36.270 Bad Guy Inc: And I said man, I could be the number one I could be the number one most hated the number one heel, if you will, in the entire sport, if I just raised, my hand because nobody else is applying for the job I mean that end of the pool is wide open. 30 00:04:36.630 --> 00:04:40.890 Bad Guy Inc: So when I jumped in and I started trying to irritate people I started trying to get the crowd to boo. 31 00:04:41.190 --> 00:04:51.060 Bad Guy Inc: It was so easy they were looking for somebody to boo they were looking to get that negative energy out, they just didn't have anybody until I came along, so, and then you know if you. 32 00:04:51.300 --> 00:04:55.620 Bad Guy Inc: To be a heel to be the bad guy i'm using that term that's a pro wrestling vernacular heel but. 33 00:04:56.310 --> 00:05:03.390 Bad Guy Inc: To be the heel you got to be able to take it when the cameras are off you got to stick to that character, so people see you around town and they look the other way. 34 00:05:03.750 --> 00:05:10.770 Bad Guy Inc: Whereas, you know you used to want them to run up and say hi or maybe pat you on the back and say hey good luck, this weekend, so you really got to live, that which is a. 35 00:05:11.010 --> 00:05:24.060 Bad Guy Inc: Tough for most people, but I enjoyed it the booze or a heels cheer when I would walk into arena and people were throwing their soda on me they're throwing their Nice, I know what i'm not sure what a soda cost at the MGM grand they were choosing to throw it on me. 36 00:05:24.390 --> 00:05:28.980 Bad Guy Inc: And I mean I felt I was so empowered by it, I did enjoy that time of my life. 37 00:05:29.010 --> 00:05:30.030 Bad Guy Inc: I really enjoy. 38 00:05:30.090 --> 00:05:32.700 Bad Guy Inc: traveling the world and and being the one they showed up to hey. 39 00:05:33.300 --> 00:05:45.270 Matt Gallant: Well, since your time to I think the whole UFC self promotional approach you know from Connor to colby to whoever has shifted to the heel do you feel at this point that there's an opportunity. 40 00:05:45.750 --> 00:05:54.090 Matt Gallant: For a Hulk hogan esque type character or Alter Ego to do well in UFC and self promotion because we've never really seen that in my. 41 00:05:54.090 --> 00:05:58.110 Bad Guy Inc: dorm I well I think it's a great point you know you talked about the great promoters that. 42 00:05:58.320 --> 00:06:10.290 Bad Guy Inc: Dana white's or the Scott, or the Bob arrows and dawn kings of the world, but the world's best promoters vince McMahon, he is the only one who has taken, something that he is admitted is fake sold out arena sold a T shirt. 43 00:06:10.890 --> 00:06:18.000 Bad Guy Inc: To the crowd and and had people leave in tears, because their character didn't when vince McMahon swears he could sell out Madison square garden. 44 00:06:18.240 --> 00:06:25.620 Bad Guy Inc: to watch a wrestler take on a MOP if he had time to promote it correctly, and I only bring that to you, because if you're going to listen to somebody and promotion. 45 00:06:25.860 --> 00:06:35.340 Bad Guy Inc: You can't deny events, and one thing that vince has always said, over time, is that every character needs tweaked whether it's a full makeover or it's just a small addition every 12 months. 46 00:06:35.700 --> 00:06:41.370 Bad Guy Inc: After 12 to 14 months it gets a little bit stale and you have to tweak and i've seen them take guys like a Chris Jericho. 47 00:06:41.730 --> 00:06:47.280 Bad Guy Inc: Take the same guy but put a scarf on just by example or take the same guy but he he grows a beard. 48 00:06:47.490 --> 00:06:58.350 Bad Guy Inc: Something like that all the way to all new characters with all new names, but a little tweaking every 12 and 14 months and, yes, I do think there's there's room for somebody to do a face term and go more of a whole cogan route yes. 49 00:06:59.250 --> 00:07:02.880 Matt Gallant: Good it feels the best trash talker in the UFC right now. 50 00:07:03.420 --> 00:07:12.900 Bad Guy Inc: Oh well, I think I would have to give that to McGregor I think he's fun, but one thing that Connor does is he wants that he works on it quarter would never show up to a press conference not ready to go. 51 00:07:13.260 --> 00:07:19.620 Bad Guy Inc: And when i'm around Connor and it's private I mean this might really surprise you, but I would put his personality, as far as I would call him shy. 52 00:07:19.950 --> 00:07:26.220 Bad Guy Inc: He does not say much he will sit there, he will listen he's a tremendous listener he's interested in my name is a really polite guy. 53 00:07:26.490 --> 00:07:34.560 Bad Guy Inc: If somebody pulls out so much as an iPhone and turns it on he's on it's a different deal the sunglasses come on the face goes straight the line start coming. 54 00:07:34.800 --> 00:07:40.530 Bad Guy Inc: In he's a professional all the guys want to be able to do that, but then they get to a press conference and they listen to what's asked. 55 00:07:40.800 --> 00:07:49.740 Bad Guy Inc: And I always encourage guys don't answer questions handle questions, whatever comes out of somebody else's mouth you take it in whatever direction that you want to go. 56 00:07:49.950 --> 00:07:54.840 Bad Guy Inc: But most guys will go to a press conference I mean i've seen people flying to press conferences from across the world. 57 00:07:55.110 --> 00:08:05.010 Bad Guy Inc: Sit down at them and when they get asked the one question that somebody in the crowd in the media just felt bad for him and asked them they didn't even want to know just realize they hadn't they really care they got picked last and kickball. 58 00:08:05.400 --> 00:08:14.550 Bad Guy Inc: They will say i'm not here to talk i'm here to fight and they'll put the microphone down it's like well no that's not true, there is no fight here you're only here to talk. 59 00:08:14.880 --> 00:08:19.050 Bad Guy Inc: And to speak about McGregor but a big lesson when McGregor took on floyd mayweather. 60 00:08:19.860 --> 00:08:29.250 Bad Guy Inc: They sold out for arenas for the press tour they sold out one in Los Angeles at two o'clock on a sunny day no chance to the punch would be thrown. 61 00:08:29.610 --> 00:08:37.440 Bad Guy Inc: Every so you are there to talk, you are definitely there to talk, you were there to entertain you're there to evoke emotion and McGregor and floyd sold out for. 62 00:08:37.710 --> 00:08:47.580 Bad Guy Inc: The night they fought contrary to the way it's reported, it did not sell out, I was there, it was far from a sellout but they sold out for press conferences there's a lesson in that. 63 00:08:49.290 --> 00:09:01.710 Matt Gallant: I feel like you've changed the whole self promotion after fights has never been better, and you know you talk about in your YouTube channel lot you tell guys hey you pitching your next fight, so I think you had a massive influence on fighters and. 64 00:09:02.340 --> 00:09:09.270 Matt Gallant: I think I think again as a entrepreneur, the biggest missing link in a lot of fighters minds is they don't get that. 65 00:09:09.570 --> 00:09:17.640 Matt Gallant: it's not your ranking it's you know how many tickets, can you sell and you're if you're good enough to sell millions of tickets or pay per views. 66 00:09:18.030 --> 00:09:28.950 Matt Gallant: Then you'll get a piece of that, and if you don't well you know, then you're just another guy in the car that is going to fill the arena, so I think a lot of fighters don't get that but I think you're helping them get it. 67 00:09:29.340 --> 00:09:34.470 Bad Guy Inc: I appreciate that there are some sports that are contested that way, if you take rodeo by example, my father was a cowboy. 68 00:09:34.890 --> 00:09:41.790 Bad Guy Inc: But when rodeo gives the world championship out each year, a lot of people don't understand this, because they hold this big event that you nlp and it's only rodeo that's on TV. 69 00:09:42.120 --> 00:09:48.180 Bad Guy Inc: It has nothing to do with how you did it that event the world champion and rodeo every 12 months is whoever made the most money. 70 00:09:48.540 --> 00:09:56.520 Bad Guy Inc: They will total up your prize money, and if you made more than the next guy it doesn't matter if you can cowboy better than him or not, if you made more money you're the world champion that year. 71 00:09:56.700 --> 00:10:02.370 Bad Guy Inc: But I think that's what you're speaking to write them, and if you can draw you can sell tickets that's far more important than having a. 72 00:10:02.670 --> 00:10:08.340 Bad Guy Inc: Good left hand or a big uppercut you got to have people that want to come along I know some great fighters by me really great fighters. 73 00:10:08.640 --> 00:10:13.950 Bad Guy Inc: That not only can't make it up the card within the ultimate fighting championship of the can't even get signed. 74 00:10:14.250 --> 00:10:21.840 Bad Guy Inc: And it's just because they're not interesting enough and i've even heard athletes complain to Dana white you don't promote me enough you don't like me. 75 00:10:22.230 --> 00:10:24.300 Bad Guy Inc: And i'll always want to stop them right there go hold on. 76 00:10:24.870 --> 00:10:35.790 Bad Guy Inc: tell me what that word means What do you mean he doesn't promote you because all a good promoter is is a good storyteller and all a big fight is is one that has a really good story behind it. 77 00:10:36.090 --> 00:10:38.370 Bad Guy Inc: So it's kind of up to the athletes. 78 00:10:38.670 --> 00:10:50.610 Bad Guy Inc: it's a major opportunity I mean there are 1099 contractors, but they need to look at it like that they need to look at it as a brand in the world of social media and things that you can do on your own to bring attention and tell your own story all a good promoted athlete is. 79 00:10:51.240 --> 00:10:56.340 Bad Guy Inc: someone with a good story, and if that's not you if you don't have it go out and create a character. 80 00:10:56.670 --> 00:11:07.680 Bad Guy Inc: floyd mayweather is not running around money mayweather throwing money and wearing Rolex is he's not if you see him in Vegas he is when the cameras are on it's a character that's far more interesting than true floyd so he developed bit. 81 00:11:09.510 --> 00:11:15.750 Matt Gallant: Of the talk about your training your dining during the the fighting, I mean again very few human beings have reached the. 82 00:11:16.620 --> 00:11:28.020 Matt Gallant: The level of competition that you did I mean for the pinnacle of UFC and to me it's probably the year agree that for asked that question, do you think UFC you heard the greatest athletes in the world. 83 00:11:28.440 --> 00:11:31.740 Bad Guy Inc: I think that they're up there yeah and I think that's a little bit new. 84 00:11:31.800 --> 00:11:42.780 Bad Guy Inc: I mean, I was a fan back in 1993 when they were just throwing guys, it was a cage fight, and they were looking at they were marketing from one more barbaric standpoint, but then you started to get real athletes Randy couture comes to mind, one of my mentors. 85 00:11:43.140 --> 00:11:57.420 Bad Guy Inc: But Randy couture was a world class wrestler know Olympian had ever done it yet nobody that you know from the top boxing ranks and he ran he started to bring other athletes in that were olympians that were Olympic medalists that weren't nc double a greats and. 86 00:11:57.990 --> 00:12:01.680 Bad Guy Inc: really start to train appropriately, one thing that Randy didn't that Randy brought to the sport. 87 00:12:01.950 --> 00:12:08.790 Bad Guy Inc: Randy went to the highest levels more world championships and I can count did it light heavyweight didn't heavyweight and he did such a beautiful career. 88 00:12:09.060 --> 00:12:12.510 Bad Guy Inc: But the one thing that was different about Randy and I saw him every day on a training basis. 89 00:12:12.780 --> 00:12:24.030 Bad Guy Inc: Is he took it like a professional sport, he paid attention to nutrition, he cared how many hours of sleep, he was getting he worked extremely hard in the gym but he put a real concentration on rest. 90 00:12:24.390 --> 00:12:33.390 Bad Guy Inc: On recovery on a day off and what he was going to do, whether it's ice baths or massage but things like this to prepare him to go back out there, he was a world class athlete. 91 00:12:33.660 --> 00:12:41.250 Bad Guy Inc: And he was the first one that looked at MMA as a true sport in and of itself, and I think it's one of the reasons he went as high as he did as quick as he did. 92 00:12:42.180 --> 00:12:44.730 Matt Gallant: You know the gsb follow that model as well, I mean. 93 00:12:45.090 --> 00:12:45.870 Bad Guy Inc: Great example. 94 00:12:46.770 --> 00:13:04.050 Matt Gallant: So yeah back to you, your training we'd love to maybe have you walk us through what a typical day of training was at the peak you know from morning tonight, nutrition, because, again, you know to to operate at the level, you did it's it's superhuman very few people ever get to that well. 95 00:13:04.110 --> 00:13:12.150 Bad Guy Inc: that's a tremendous compliment and I will never return to it if there's anything that I miss it's not just walking in the arena, or having a purpose or being in the spotlight. 96 00:13:12.480 --> 00:13:23.160 Bad Guy Inc: It is that preparation and I firmly believe, at least within my own life I can't have any happiness without struggle something had to I had a fortune cookie was when I was a kid that I still remember. 97 00:13:23.520 --> 00:13:35.550 Bad Guy Inc: Was 11 years old and it said rest is only appreciated when it's earned and I didn't know what that meant at 11 years old, but as I become an adult I most certainly do I cannot enjoy a day off, I could not enjoy your vacation. 98 00:13:36.000 --> 00:13:45.300 Bad Guy Inc: With my wife, unless we earned it unless we worked hard and sacrifice to you know, to get out of town for a couple of days, so I only bring that to you because I would wake up depressed. 99 00:13:45.510 --> 00:13:52.380 Bad Guy Inc: It was so difficult what I would have to do, every day, I would wake up in the morning, oh my God I got three practices in front of me. 100 00:13:52.740 --> 00:13:58.890 Bad Guy Inc: All with my coach clayton hires, who was a military sergeant in the army, he ran it like a military sergeant. 101 00:13:59.220 --> 00:14:03.360 Bad Guy Inc: When I started to get older 35 and 36 years old things got a little harder. 102 00:14:03.540 --> 00:14:11.850 Bad Guy Inc: And he was still treating me like I was a 14 year old kid and I was having a hard time getting through those workouts and we would do three a day and in hindsight, I think we probably train. 103 00:14:12.120 --> 00:14:18.780 Bad Guy Inc: A little too hard, but it was an old school mentality and we wanted to have confidence when we left the locker room to walk to the ring. 104 00:14:18.960 --> 00:14:27.690 Bad Guy Inc: That we did everything we could do to win and you will ask yourself that question in the back right before your music hits those speakers, you will ask yourself do I deserve to win. 105 00:14:28.110 --> 00:14:40.260 Bad Guy Inc: And there were times that answer is no, and you know it and it's not a good feeling, so I mean we I truly would wake up and, as the first thing I would think every morning is oh my gosh what I have to do before I will be back in this bed tonight. 106 00:14:40.740 --> 00:14:44.640 Bad Guy Inc: And it was tough man, it was three sessions a day two hours apiece. 107 00:14:45.210 --> 00:14:56.490 Bad Guy Inc: you're crawling out of there if not vomiting and one of the sessions, but it was absolutely everything you had, and I do think, looking back I might have ground myself down a little bit, I think, maybe, maybe I could have done a little bit less. 108 00:14:57.810 --> 00:15:02.520 Matt Gallant: Serious three workouts you would do with striking grappling conditioning yep. 109 00:15:02.880 --> 00:15:11.820 Bad Guy Inc: that's precisely and we would do one on Sunday it's the hardest workout have ever done, I had to do it every Sunday, it was just called the Hill, but it was a two and a half mile hill up. 110 00:15:12.360 --> 00:15:21.060 Bad Guy Inc: And it was a real gradual climb you started at the bottom and you get up and you got the greatest view and all of portland, but it was still two and a half my every single step, you are gaining. 111 00:15:21.450 --> 00:15:24.720 Bad Guy Inc: elevation and I had to have that done in less than 20 minutes. 112 00:15:24.960 --> 00:15:33.210 Bad Guy Inc: And that didn't happen very often it did, towards the end of camp, I could get up there, and about 18 minutes, but I couldn't get that under 20 and I would try every time that we go partway down. 113 00:15:33.390 --> 00:15:48.450 Bad Guy Inc: We had a run stairs we get all the way to the bottom, then we had to run sprints on the track, it was it was one hour exactly but we warmed up with three or four rounds on the manson I was exhausted, before I took my first step, I didn't do that every Sunday at 6am I hated that hill. 114 00:15:52.200 --> 00:15:59.670 Matt Gallant: And so on the nutrition side, where you, you were you following any philosophy, or just trying to get as many calories as you could. 115 00:15:59.940 --> 00:16:08.160 Bad Guy Inc: try to get as many cat well and it was such a struggle, I was cannibalizing my body, I was weighing about 220 pounds, I was competing at 185 pounds. 116 00:16:08.430 --> 00:16:13.920 Bad Guy Inc: So the hardest part was making for sure that the hardest opponent consistently was making weight. 117 00:16:14.340 --> 00:16:25.710 Bad Guy Inc: I got a call one time for a short notice fight I was 36.2 pounds over I had to make weight and exactly 21 days, that was a single hardest physical exercise that i've ever had to go through. 118 00:16:26.430 --> 00:16:36.000 Bad Guy Inc: Dana white gave me a book for making weight he read what I had to go through give me $10,000 but he didn't give it to me till after I made it and I really could have used that motivation like he would have told me. 119 00:16:36.240 --> 00:16:44.070 Bad Guy Inc: you're gonna get $10,000 is a ton of money, but $10,000 when you're not old, it is much more exciting experiment and. 120 00:16:44.760 --> 00:16:58.710 Bad Guy Inc: yeah That was a difficult one, I have one for an Anderson Silva fight 22 pounds over 17 hours before bands and that was a very trying one too, but I had learned later in my career like I grew up as a wrestler. 121 00:16:59.340 --> 00:17:08.490 Bad Guy Inc: Which is one of the very few things in life that you have to make wait to be able to do if any other boss anywhere try to make somebody get on a scale before they let them go to work. 122 00:17:08.880 --> 00:17:15.240 Bad Guy Inc: They would be sued instantly but for some reason in the sport of fighting, you have to do it contractually so I only bring that to you because. 123 00:17:15.780 --> 00:17:19.740 Bad Guy Inc: The very unique and you'll hear doctors talk about dehydration all the time. 124 00:17:20.250 --> 00:17:25.920 Bad Guy Inc: it's very rare to meet somebody that's actually dehydrated to explain to you well mentally tough, you have to be. 125 00:17:26.160 --> 00:17:34.950 Bad Guy Inc: To get dehydrated to actually pull water out of your system it's there's very few jobs that require that so I didn't know a lot about it. 126 00:17:35.220 --> 00:17:44.730 Bad Guy Inc: and very early on, meaning my whole life, all the way through the nc double a ranks, I would just not eat and that's the same thing my teammates would do we would just stop eating. 127 00:17:45.090 --> 00:17:52.080 Bad Guy Inc: And once I learned more about nutrition, there was a lot easier way, there was a lot of calories I could start to consume that were a whole foods. 128 00:17:52.440 --> 00:18:05.580 Bad Guy Inc: drinking a gallon to two gallons a day really helped with my body, it just helps to flush it out, as I tell you I had to lose 20 pounds and 17 hours, but I was drinking two gallons that they have that alone is 16 pounds of water but depending on what part of. 129 00:18:06.030 --> 00:18:16.920 Bad Guy Inc: flushing it through, so I could really give up sweat quickly and once I started to learn that later in life, I started to understand, nutrition, I understand when to eat what to eat a life was a lot better. 130 00:18:18.360 --> 00:18:21.720 Matt Gallant: It was that the event, where you just slammed down a coke on. 131 00:18:21.720 --> 00:18:23.520 Bad Guy Inc: Stage yes. 132 00:18:23.610 --> 00:18:24.660 Matt Gallant: Did you get paid for them. 133 00:18:24.960 --> 00:18:28.380 Bad Guy Inc: I did i've told people I did i've told people that I. 134 00:18:28.380 --> 00:18:40.020 Bad Guy Inc: was like coke that's a stone cold lie it, but a Coca Cola taste so good, when you are seven pounds an ice cold Coca Cola, is proof of God in heaven above. 135 00:18:40.560 --> 00:18:42.120 Bad Guy Inc: That was my plane it. 136 00:18:42.510 --> 00:18:47.580 Matt Gallant: was one of my favorite Wayne moments just the way you crush that can was it was epic. 137 00:18:47.640 --> 00:18:48.510 Wade Lightheart: It was it was awesome. 138 00:18:48.690 --> 00:18:50.310 Wade Lightheart: I did 30 I. 139 00:18:50.730 --> 00:18:51.030 Wade Lightheart: I did. 140 00:18:51.270 --> 00:18:56.340 Bad Guy Inc: I don't know famous ever spoke to me on that stage when you're weighing it's like yeah you get out of the way, so the next guy and he goes. 141 00:18:56.610 --> 00:19:07.410 Bad Guy Inc: A coke that was already said and I said I could Dana tastes so good and he's like I bet it does, and that was it, but I do remember that moment, and then I told people that I was sponsored I wasn't, I just wanted to cook. 142 00:19:08.460 --> 00:19:09.810 Matt Gallant: It was a great moment right away. 143 00:19:10.110 --> 00:19:11.310 Wade Lightheart: No, no, I I can. 144 00:19:11.310 --> 00:19:12.780 Wade Lightheart: relate to some of. 145 00:19:13.620 --> 00:19:22.320 Bad Guy Inc: My sponsorship with Coca Cola, back then, is the same, that is, today, which is, I take a coke up to the counter I didn't pay the woman for and it's mine, just like that no questions asked. 146 00:19:25.620 --> 00:19:28.080 Wade Lightheart: that's interesting, can you can you hear me okay. 147 00:19:28.290 --> 00:19:29.130 Bad Guy Inc: yeah gotcha perfectly. 148 00:19:29.430 --> 00:19:40.410 Wade Lightheart: Okay yeah I can relate to the dehydration used to do bodybuilding and i'd have to dehydrate to make classes, but I think the weight cutting we didn't have to fight anybody so. 149 00:19:41.490 --> 00:19:47.190 Wade Lightheart: I couldn't fight a bowl of spaghetti at that point, so the fact that you get in the ring with another killer kind of blows my mind. 150 00:19:48.030 --> 00:19:57.750 Wade Lightheart: I think one of the things that i'm curious about and I think it's something that a lot of people don't understand and I was able to do it and you've been able to do it, and that was. 151 00:19:58.470 --> 00:20:06.660 Wade Lightheart: I took it I took my bodybuilding career, which was not nearly as illustrious is your MMA career, but I was able to translate it into. 152 00:20:07.980 --> 00:20:23.640 Wade Lightheart: into a professional career beyond at what point did you start thinking about how you could take what you achieved in the ring and take it out to a bigger market and you've been one of the guys that have made. 153 00:20:24.060 --> 00:20:34.740 Wade Lightheart: MMA popular that you can take credit for that, like, I listened to your podcast I listened to your insights I want to know more about the game because of. 154 00:20:35.130 --> 00:20:42.840 Wade Lightheart: Number one your experience of being a competitor, but what point did you make that jump in and how has that been for you. 155 00:20:43.200 --> 00:21:00.750 Wade Lightheart: For maybe to lay down what that that trajectory be like for athletes today in various sports that might not be the the prototypical Gold Medal athletes or pro but turn out to have maybe a longer and better career because of what they can do after their athletic career. 156 00:21:00.930 --> 00:21:05.250 Bad Guy Inc: Well, first, I have to tell you you're a bodybuilder I wish I would have met you many years ago. 157 00:21:05.640 --> 00:21:08.790 Bad Guy Inc: wrestlers I wrestled all through the division one race. 158 00:21:09.000 --> 00:21:18.060 Bad Guy Inc: But we got credit, as the experts in cutting weight that's what we thought that we only got credit for that, because we did it so people assumed we knew we used to put on those plastic suits. 159 00:21:18.180 --> 00:21:31.950 Bad Guy Inc: and get in the sauna and just starve are so we would do all these things, it was a bodybuilder a bodybuilder named Mike dolce came over to MMA and he changed everything you guys had the secrets when I talk about. 160 00:21:32.520 --> 00:21:39.750 Bad Guy Inc: The gallon or the two gallons that water load we didn't know anything about that that's a bodybuilding track and we learn another one, which is the salt bath. 161 00:21:39.960 --> 00:21:50.490 Bad Guy Inc: The epson salts what we didn't know that that all came from the world of bodybuilding so when we met my daughter understanding why you have asparagus and chicken by example, even if you're not hungry you take you take a few bites. 162 00:21:50.850 --> 00:21:58.050 Bad Guy Inc: We didn't know any of these things, it was you guys you guys were the experts, but we didn't know that you went through that Mike dolce changed. 163 00:21:58.290 --> 00:22:08.490 Bad Guy Inc: All of MMA I mean he started getting in people's corners Dana white made a TV show, with him, he started writing books, but all the tricks that we learned were from bodybuilding so I gotta give you that credit you guys were way ahead of. 164 00:22:08.790 --> 00:22:15.840 Bad Guy Inc: US and now we're stealing your ideas and they really do work and secondly it's very hard to participate in this sport and I love this sport. 165 00:22:16.170 --> 00:22:23.880 Bad Guy Inc: But it's very hard to participate unless you're throwing punches and getting punched that is just one of those things to be a commentator it's it's hard. 166 00:22:24.300 --> 00:22:32.280 Bad Guy Inc: And that was really my drive I saw how things ended for other guys, which is you've got all this attention you got all this focus and it all goes away one day. 167 00:22:32.610 --> 00:22:38.700 Bad Guy Inc: And I will tell anyone that will listen, you are never done with this sport, but you will wake up, one day, and this sport is done with you. 168 00:22:39.120 --> 00:22:48.150 Bad Guy Inc: And it really is true and I got to see that my first time just after college 22 years old, young people, but guys that were real stars of our team boom their eligibility is out. 169 00:22:48.600 --> 00:22:57.120 Bad Guy Inc: And life was really tricky for a couple of years for them, they filled some of those voids with alcohol and some other stuff there was some depressions and I was just able to see that. 170 00:22:57.420 --> 00:23:01.170 Bad Guy Inc: I don't want to do that in the pros I got to have something else I can drink juice and. 171 00:23:01.380 --> 00:23:08.280 Bad Guy Inc: A little bit of a softer landing for the day when I find out I can't do this anymore, and that was really my motivation I don't know if I was an expert at it. 172 00:23:08.550 --> 00:23:17.220 Bad Guy Inc: But I worked really hard I worked really hard at getting out there and talking about it or or build it up or promoted just the way it's something else to do a lot of it was a self preservation. 173 00:23:18.810 --> 00:23:30.300 Bad Guy Inc: mechanism I didn't want to wake up one day and not have any way to participate, and I was scared of it, and so you know that's kind of what the the genesis for for transitioning to some of the speaking, was. 174 00:23:31.320 --> 00:23:41.550 Wade Lightheart: So what was your what was that a gradual integration, did you get a break, did you earn yourself, or like how did that go, how did that move and now you're a brand. 175 00:23:41.790 --> 00:23:43.230 Wade Lightheart: I mean you're you're you're. 176 00:23:43.290 --> 00:23:52.770 Wade Lightheart: you've completely turned the tables from you know, an athlete to where you are today as as one of the strong voices in the industry, so what was that journey like. 177 00:23:52.800 --> 00:23:58.830 Bad Guy Inc: You guys are really made I gotta hang out with you guys more often, you know how to make someone feel good, thank you for saying that here's what happened. 178 00:23:59.670 --> 00:24:01.980 Bad Guy Inc: I had a fight coming up with a guy named Anderson Silva. 179 00:24:02.340 --> 00:24:13.290 Bad Guy Inc: Now, at the time that that fight was signed it was just a fight by the time it came around it was a world of it was a really big deal, but we have the help of the media at the time that it was time. 180 00:24:13.680 --> 00:24:27.000 Bad Guy Inc: I wasn't positive that Anderson Silva knew what a chill son was i'm not positive when he signed the contract to fight me he i'm not sure I knew who he was, I mean I looked up to this guy in all fairness, I watched him on pay per view and. 181 00:24:27.270 --> 00:24:31.020 Bad Guy Inc: doing all this stuff I wanted to do so, I leave i'm at the. 182 00:24:32.430 --> 00:24:42.510 Bad Guy Inc: mandalay bay and they have a convention Center and then there's a long it's like a quarter mile walk in door, but to get back to where the rooms in the casino in the elevator so you could get up. 183 00:24:43.050 --> 00:24:55.530 Bad Guy Inc: Get upstairs to the room so i'm walking out, and I am a hit I mean I got three and four people asking me for autographs or asking me for selfies which was like right when the selfie was coming i've never been more famous in my whole life. 184 00:24:55.980 --> 00:25:01.470 Bad Guy Inc: These three or four people all turn and join a mob of people who are circling somebody. 185 00:25:01.980 --> 00:25:13.230 Bad Guy Inc: And it was like brad Pitt walked out, I mean this guy had hundreds of people around him and including the four people that were there, they all left So who is this guy so i'm walking over and i'm trying to look it's Anderson Silva. 186 00:25:13.770 --> 00:25:19.290 Bad Guy Inc: So Anderson unlike I was so gracious these four people were that i'd never had anybody want a picture with me. 187 00:25:19.650 --> 00:25:25.200 Bad Guy Inc: he's walking he's telling people no he's to know I gotta I gotta go and he's walking down this hallway. 188 00:25:25.590 --> 00:25:36.300 Bad Guy Inc: So I yell to i've never come in contact with him at all our media had never began, I don't know him he doesn't know me and I yelled but the contract was signed, we were going to fight and I yelled at him in front of all those people you better sign those. 189 00:25:36.480 --> 00:25:43.590 Bad Guy Inc: You better sign those autographs Anderson because when i'm done with you nobody's gonna want your autograph again now that came because my feelings were hurt. 190 00:25:43.920 --> 00:25:50.520 Bad Guy Inc: I was hurt that the for people, for me, left to join the mob for him, but at any rate we're walking down this hallway. 191 00:25:50.760 --> 00:26:01.590 Bad Guy Inc: And he's yelling to me he's trying to catch up to me, so he walks up to me, but there's people everywhere, with phones and I know, whatever happens, right now is how this fights going to be marketed, so I gotta go into character. 192 00:26:01.860 --> 00:26:12.450 Bad Guy Inc: So he throws an arm around me, which is the most condescending thing you can possibly do to get ready to say put your big brother, does he puts his arm around you so he's got his arm, so I turn it fit I show them. 193 00:26:12.690 --> 00:26:19.560 Bad Guy Inc: And people are filming it's a real thing, and he says hey you got to calm down your new at this you got to come down be professional whatever he said to me. 194 00:26:20.370 --> 00:26:33.270 Bad Guy Inc: I leave I walk away and i'm smelling this part of my shirt where his armpit was on me and it smells fantastic like whatever deodorant he had was some kind of like this tropical it was something that I never smell. 195 00:26:33.810 --> 00:26:41.610 Bad Guy Inc: It smells so good, so I get to the mandalay bay and there's an open bar I promise this story has a point, but I get to an open bar. 196 00:26:42.120 --> 00:26:51.270 Bad Guy Inc: And I go up to get i'm craving a Roy Rogers, which is a Coca Cola, with a shot of Granite Dean, like a five year old would have so I go get this and I make conversation with some guy. 197 00:26:51.630 --> 00:26:56.010 Bad Guy Inc: And I can tell when i'm talking to him that he knows who I am I can tell he's a fight fan. 198 00:26:56.220 --> 00:27:04.140 Bad Guy Inc: So I think i'm just making conversation with the fan I tell him what just happened and I tell him to smell my should smell this so I tell him that's interesting, so this deodorant. 199 00:27:04.620 --> 00:27:14.820 Bad Guy Inc: The guy looks at me says, can you tell that story again next week on espn I said yeah he pulls out a card he's a Vice President of espn and that story. 200 00:27:15.150 --> 00:27:21.780 Bad Guy Inc: broke me into the business, you asked me if I had a story that's how I broke into the business i've been with the Walt Disney company ever since. 201 00:27:22.320 --> 00:27:27.060 Wade Lightheart: I got one more question in the queue up matt for some, because I know he's chomping at the bit, but. 202 00:27:27.990 --> 00:27:35.910 Wade Lightheart: The art of storytelling now there's some things that I think you that I pick up number one. 203 00:27:36.720 --> 00:27:46.380 Wade Lightheart: You tell great stories you tell a story very much like a comic there's pacing there's a punchiness to it and. 204 00:27:46.830 --> 00:27:59.100 Wade Lightheart: You and there's also you do contradictions within it almost all your buddies and matt and I little side point for all our listeners I do this, I do a channel like I do this like. 205 00:27:59.670 --> 00:28:09.030 Wade Lightheart: hey matt I got this crazy question it's driving me mad you know, like if we do this kind of stuff because now now i'm parenting. 206 00:28:09.210 --> 00:28:23.010 Wade Lightheart: Sure fun and right was that something that you had innately are you from a family of storytellers was it something that you cultivate it was it a skill set did you learn it did you did you study it. 207 00:28:23.730 --> 00:28:30.090 Wade Lightheart: Or is it a combination of all those things because i'm from a family of storytellers but I got into the art of storytelling. 208 00:28:30.570 --> 00:28:42.480 Wade Lightheart: Right it's fun it's great and exciting and you're one of the best at it, how did you cultivate that skill, because that's a skill today that is probably as valuable as anything, there is in the media world. 209 00:28:42.660 --> 00:28:50.910 Bad Guy Inc: Communication right, I agree with you, and for sure I ripped somebody else off now I was probably influenced by four or five people um. 210 00:28:51.390 --> 00:29:02.280 Bad Guy Inc: I couldn't tell you who it was specifically that I tried to work myself around but for sure and i'll still do that today i'll watch comedians on stage or i'll watch politicians and those to be and i'll steal stuff. 211 00:29:02.610 --> 00:29:13.140 Bad Guy Inc: i'll grab go I see what he did there I see what he did I just picked one up, it was conor McGregor but conor McGregor was just in a jam for getting caught snorting blow and punching some old man and. 212 00:29:13.410 --> 00:29:15.330 Bad Guy Inc: I mean this was real estate wasn't good. 213 00:29:15.630 --> 00:29:23.820 Bad Guy Inc: And they interviewed Connor and he said you're showing your face when you know you're you're wrong and that first interview is going to come at you, as a hard thing to do, he sat there with good body language. 214 00:29:24.060 --> 00:29:31.890 Bad Guy Inc: And as arrow Hawaii asked him these very tough questions Connor was just mumbling under his breath and he would simply say i'm. 215 00:29:32.550 --> 00:29:44.730 Bad Guy Inc: i'm as though he was pondering ariel's question as though he had no idea this question so Carter you were recently on TMC for doing illegal drugs and punching an old man and Connor sitting there going um. 216 00:29:45.210 --> 00:29:49.050 Bad Guy Inc: And it was just a small thing, but I picked up on it, I remember studying go. 217 00:29:49.350 --> 00:30:00.240 Bad Guy Inc: that's it that's how connors going to deal with this that's always gonna do with this humiliating interview is always caught off guard that the questions coming up as though this wasn't all over the tabloids for the last two months. 218 00:30:00.540 --> 00:30:12.480 Bad Guy Inc: It was small and it was subtle, but I stole it i'll take that with me and i'll bring up the hmm somewhere down the line, and I imagine, I just did that my whole life for different storytellers but thank you for noticing. 219 00:30:13.980 --> 00:30:22.620 Matt Gallant: you're one of the goats I gotta ask us to me is from my most memorable fights i've ever seen, which was Silva son in one. 220 00:30:23.700 --> 00:30:30.750 Matt Gallant: Beginning of the fifth round what was going on in your mind was it a this i've got it in the bag or though i'm still in the fight here. 221 00:30:31.050 --> 00:30:33.690 Bad Guy Inc: So I had no idea I had dominated and that way. 222 00:30:34.080 --> 00:30:45.390 Bad Guy Inc: The numbers of that fight came out afterwards I hit him 308 times, he hit me 11 That was the most lopsided title fight and all time now I don't say that to shine my own wheels fellas I had no idea. 223 00:30:45.750 --> 00:30:56.610 Bad Guy Inc: I came out of the ring that night and the first person I saw was Joe Silva, the Vice President and the matchmaker and he stood up and he met me at the cage door the handshake and I said, Joe and sorry, and what I was saying, sorry for. 224 00:30:56.880 --> 00:31:00.870 Bad Guy Inc: Is Joe Silva and Dana white one and exciting fight, particularly their main event. 225 00:31:01.260 --> 00:31:07.860 Bad Guy Inc: And nothing happened in this match I barely did anything he barely did anything the crowd was put to sleep that's how I felt. 226 00:31:08.190 --> 00:31:14.910 Bad Guy Inc: and Joe give me a very weird look he didn't respond at all, he didn't say that's Okay, or he looked at me confused shook my hand and I left. 227 00:31:15.540 --> 00:31:21.180 Bad Guy Inc: A guy comes into the back, and they do something called fight of the night bonus, which is very exciting it's again it's free money. 228 00:31:21.960 --> 00:31:29.820 Bad Guy Inc: Guy comes in the back and says Lorenzo and Dana want you to have this you got fight of the night, and I remember when they handed it to me thinking they feel bad for me. 229 00:31:30.270 --> 00:31:33.480 Bad Guy Inc: I lost they feel bad for me that fight. 230 00:31:33.870 --> 00:31:40.440 Bad Guy Inc: Not only was fight of the night it went on, and won something called fight of the year, we got recognized that the world MMA awards was fighting. 231 00:31:40.470 --> 00:31:48.720 Bad Guy Inc: I had no idea anybody like that fight, I had no idea I was that busier and done this, many things from I had no idea i'd knocked him down twice a to tenant rest, but I didn't know it. 232 00:31:49.170 --> 00:31:56.220 Bad Guy Inc: I was so lost and exhaustion and when you asked me specifically about the fifth round, I had never been in a five round fight. 233 00:31:56.580 --> 00:32:04.770 Bad Guy Inc: And I got confused somewhere within the fight, and I said to my corner matt lindland what round is this and matt says it's the fourth. 234 00:32:05.310 --> 00:32:15.540 Bad Guy Inc: Now that is very meaningful because it's some point but yours, I don't have to beat Anderson I just got to beat the clock, all I have to do is run out the clock and this thing is over. 235 00:32:15.900 --> 00:32:26.580 Bad Guy Inc: I thought there was 10 minutes left I didn't realize, we were in the very last stands and I don't say there's any kind of excuse, I say that to illustrate how tired, I was, I was so exhausted. 236 00:32:27.060 --> 00:32:36.600 Bad Guy Inc: And I had such an urgency, I was so truly scared of him that I had an urgency with everything i've never moved so fast, I never took somebody down. 237 00:32:37.290 --> 00:32:47.460 Bad Guy Inc: So many times, but I did it because I was so scared to be on my feet with him and it's one thing that after that first fight that I lost we messed up a second time and it wasn't nearly the same match. 238 00:32:47.730 --> 00:32:55.260 Bad Guy Inc: And it was because I lost that urgency I lost that fear I lost all of that anxiety that I had it had kind of gone away because the mass was off and i'd been there with him. 239 00:32:55.710 --> 00:33:07.590 Bad Guy Inc: And I regret that I resented about myself I wish that I would have been more scared I wish I would have understood this was a once in a lifetime opportunity I wish I wish I would have really understood the gravity of it, the second time, but I look back now. 240 00:33:07.800 --> 00:33:14.100 Bad Guy Inc: i'd love to be in that spot have two months and go prepare for him, but um you know that's life it's over and I don't get that. 241 00:33:14.820 --> 00:33:16.740 Matt Gallant: How did you feel once he got the submission. 242 00:33:18.030 --> 00:33:27.720 Bad Guy Inc: submission, it was definitely legit like some people were saying that I didn't tap for the referee stop that I for sure tapped and the referee said something to me like. 243 00:33:28.320 --> 00:33:34.920 Bad Guy Inc: hey you tapped her, I thought you said he said something and I remember looking at him and I simply said, I believe you that was it. 244 00:33:35.220 --> 00:33:44.790 Bad Guy Inc: Nothing else was set now what Commissioner came out and try to say I was arguing, and I was arguing with the referee, that is, that absolutely did not happen and that official will back me I understood what happened. 245 00:33:45.150 --> 00:33:55.560 Bad Guy Inc: And it was fair play, you tap you I mean it was it was the right call, but I do I do, I still remember vaguely but how fatigued I was just a five round club, is a very rare club. 246 00:33:55.980 --> 00:34:01.440 Bad Guy Inc: Usually you don't even get signed for five right, you can do this for 20 years, but if you don't make it to a title fight you don't have five rounds. 247 00:34:01.830 --> 00:34:10.350 Bad Guy Inc: And then to go all fiber it's very rare you'd be stunned how few of fighters have actually joined the five round club, I was a minute away from and i'm. 248 00:34:10.620 --> 00:34:16.140 Bad Guy Inc: Throwing myself in there, but there was a level of exhaustion the way that you prepare and the way that you manage energy. 249 00:34:16.350 --> 00:34:22.020 Bad Guy Inc: From a strategic standpoint is very different and i'd never done it before i'd only done it in practice. 250 00:34:22.230 --> 00:34:29.670 Bad Guy Inc: So, looking back I didn't need 311 punches to eight punches I could have pulled things back I could have controlled more. 251 00:34:29.910 --> 00:34:44.850 Bad Guy Inc: But I didn't know that at the time I was scared I was it was there was pure chaos and then people ended up liking it after the fact, I didn't know that that fight kind of bait I lost that fight, and I kind of have wherever I am today I kind of owe even to that last it was a it was. 252 00:34:46.350 --> 00:34:51.750 Matt Gallant: Did you feel like that that night that even though yet last that you had one that took a while to realize. 253 00:34:51.990 --> 00:34:59.070 Bad Guy Inc: No, it took I mean months and months and months, I went somewhere, and I was, I remember being with pat areas and other fighters and I looked up to. 254 00:34:59.550 --> 00:35:10.320 Bad Guy Inc: We pulled up and there was people surrounding the car and I just assumed, it was for them, and I was like well guys good luck with this and pat looked at me and goes shale they're here for you. 255 00:35:10.980 --> 00:35:13.020 Bad Guy Inc: And I remember I laughed when he said it. 256 00:35:13.410 --> 00:35:25.410 Bad Guy Inc: And I didn't even know at that moment, it was right until we got out of the car and they were I didn't know how people looked at that fight, when I told Joe Silva sorry that wasn't me looking for all shocks, you did a good job, I thought it was a boring match. 257 00:35:25.770 --> 00:35:30.480 Bad Guy Inc: I didn't realize what it happened, I didn't realize it was all the strikes to the I just didn't get it. 258 00:35:30.990 --> 00:35:41.610 Bad Guy Inc: I didn't know what round, where I didn't know, there was a minute left in the fight which does make it extra dramatic that there was two rounds left in the fight so I read that night no I didn't know I went the back, I was, I was bawling and tears, I was. 259 00:35:42.090 --> 00:35:52.350 Bad Guy Inc: inconsolable by my mother I didn't know I didn't know that that was one that was actually going to elevate me, I never heard of a loss elevating somebody that one for me it did. 260 00:35:53.400 --> 00:35:56.220 Matt Gallant: And it was just shocking to see anybody dominates silver. 261 00:35:56.520 --> 00:36:01.410 Matt Gallant: yeah That was the shocking part of the fight that that's been needed to engage and go ahead with. 262 00:36:01.650 --> 00:36:12.060 Wade Lightheart: yeah that's that's the fight that brought me into the MMA I went to see it because I had I didn't actually know jail and ice like over you know we're kind of hearing about Silva, we seen a little bit of stuff and then you come in and. 263 00:36:12.420 --> 00:36:29.100 Wade Lightheart: and basically kicked his ass the entire fight like this silver guy is not that impressive you know killed his daughter two questions, though, because it's it's it's related kind of going back to the current career trajectory which I think is interesting. 264 00:36:30.120 --> 00:36:36.960 Wade Lightheart: First off i'm a big fan of George foreman and George foreman talks about when he went into the ring. 265 00:36:37.290 --> 00:36:45.150 Wade Lightheart: Against Joe fraser in Madison square gardens, and he was worried that people were going to see his knees knocking together because he was so scared. 266 00:36:45.750 --> 00:36:54.750 Wade Lightheart: Before he knocked fraser out of the ring in two rounds and he talked about the fear factor, so let me go there and i'll lead up the next question after. 267 00:36:55.350 --> 00:37:14.490 Wade Lightheart: what's it like because I think, to get into a cage like I walked over to the cage over here in here in Los Angeles it's you know I got into the cage i'm not a UFC fighter i'm not formally trained and all that, so I got in the cage and I go in here and i'm going, this is a terrifying. 268 00:37:15.450 --> 00:37:18.960 Wade Lightheart: just getting in this cage is terrifying I can't imagine an absolute. 269 00:37:18.990 --> 00:37:30.180 Wade Lightheart: killer that wants to rip my head off and end my life is going to get in here, how do you prepare yourself psychologically for the fear. 270 00:37:30.810 --> 00:37:40.620 Wade Lightheart: Is it a factor for you are you able to come and work and do you have any advice for people who are experiencing fear, but are able to go through it anyway. 271 00:37:40.680 --> 00:37:43.920 Bad Guy Inc: Sure, so I spent my whole life trying to get rid of that fear. 272 00:37:44.280 --> 00:37:48.570 Bad Guy Inc: And I made it a really long way, I mean I couldn't sleep The night before and things like that I. 273 00:37:48.600 --> 00:37:57.180 Bad Guy Inc: throw up in the back just because I was so nervous I got over all of that kind of stuff and I could even have conversations in the back and then warm up and be a little bit more matter of fact, I came a really long way. 274 00:37:57.960 --> 00:38:07.050 Bad Guy Inc: But as I look back my best moments were because of that fear in my wrestling career my jujitsu career my MMA career when when I lost that fear when I lost that edge. 275 00:38:07.350 --> 00:38:15.990 Bad Guy Inc: I felt my competition go down, I mean I felt the way that I competed, even if I was getting my hand raised it wasn't the performance that I wanted it wasn't as good as when. 276 00:38:16.290 --> 00:38:25.740 Bad Guy Inc: I was and all of those senses at a height now, you do have to overcome them and you got to make that walk anyway, but you talked about going to the cage I fought a guy on the regional scene named Terry Martin. 277 00:38:26.100 --> 00:38:31.290 Bad Guy Inc: At that point in my life that was the toughest guy I had ever fought, and we were in Illinois in Chicago. 278 00:38:31.830 --> 00:38:36.690 Bad Guy Inc: I walk out there i'm in the cage and i'm the first one there, this is his hometown I get Brian so anyway. 279 00:38:37.440 --> 00:38:44.610 Bad Guy Inc: Small arena, but it was full and I remember watching Terry Martin come into the ring and i'm looking around I don't know anybody here. 280 00:38:44.880 --> 00:38:53.580 Bad Guy Inc: i'm not getting paid for it's like $500 for the whole thing all I have it's not on TV my egos not at stake and I don't have a problem with this guy I don't even know him. 281 00:38:53.940 --> 00:39:01.950 Bad Guy Inc: And I remember standing thing, why are we here Why am I standing in this cage in Chicago Illinois on a Saturday night. 282 00:39:02.580 --> 00:39:06.450 Bad Guy Inc: I don't know any like it doesn't matter if I beat him or I was one of these things. 283 00:39:06.630 --> 00:39:15.180 Bad Guy Inc: But that's not a good thought to have like when you're getting in that moment, and you got your game face on and you're ready to go and as you're you know you're trying to intimidate him and he's scaring the Holy hell out of me. 284 00:39:15.660 --> 00:39:23.070 Bad Guy Inc: I know it's not good, and so I really did have to go back and kind of analyze that hey, why are we here what what is the reason, and the reason can be anything. 285 00:39:23.520 --> 00:39:30.390 Bad Guy Inc: But I need to have one, and I only had that feeling one other time, I was one of my last fights I fought a guy named rampage Jackson. 286 00:39:30.690 --> 00:39:40.800 Bad Guy Inc: But we fought at heavyweight I had never was a middleweight so I skipped over light heaven, all of a sudden, I mean there was a heavy weight and he barely made the heavyweight limit the limit was to 65 he was 263. 287 00:39:41.220 --> 00:39:48.300 Bad Guy Inc: And I remember being in the cage and he came in second and he had to turn as he came through the door like he had to turn just a little bit to fit through the door. 288 00:39:48.480 --> 00:39:53.700 Bad Guy Inc: took a chain of a you know rampage he's a very intimidating guy he how old is on the way to the ring is this old. 289 00:39:53.910 --> 00:40:00.060 Bad Guy Inc: And I remember, he was coming through and I had that same feeling that I had in Chicago all those years earlier and more of a regional show. 290 00:40:00.300 --> 00:40:08.520 Bad Guy Inc: I remember saying why am I here what Why did I agreed to this, I don't need to fight it heavyweight I don't need to be fighting ramp I remember thinking that and go no. 291 00:40:08.760 --> 00:40:18.300 Bad Guy Inc: You learn this lesson once before you're here, make it work, this time, but the psychological piece never goes away i've tried to conquer that my whole life, and now that I look back. 292 00:40:18.750 --> 00:40:25.500 Bad Guy Inc: I don't know how advantageous, that is if it freezes you and stops you that's a different thing, but I work with kids now my high school wrestling coach. 293 00:40:25.920 --> 00:40:32.640 Bad Guy Inc: And I want them to have that I can see that look in their eye, I can see that fear and that anxiety until they get their hands on the guy in the whistles blowing and. 294 00:40:32.970 --> 00:40:42.600 Bad Guy Inc: A little bit of a sweat gets going I think they need it, and I think it's helpful so there's a fine line there on how much of that do you want to overcome and how much of that do you need to be competitive. 295 00:40:45.240 --> 00:41:01.710 Wade Lightheart: very powerful information was there any things that you used to do or that you coach now for people today to kind of manage kind of that managed the paralyzing aspect of fear, to the performance activating side of peer. 296 00:41:01.950 --> 00:41:09.690 Bad Guy Inc: Yes, and the number one thing is what you and I are doing right now we talk about it, if you admit i'm scared you took a lot of power away from that fear. 297 00:41:10.050 --> 00:41:15.420 Bad Guy Inc: If you admit i'm nervous I don't know i'm not sure I want to be here you take a lot of power. 298 00:41:15.900 --> 00:41:26.250 Bad Guy Inc: away from that emotion and Randy couture's big you know, to bring his name up again but he's very influential on me and he was very big into the idea that excitement and fear chemically in your brain. 299 00:41:26.550 --> 00:41:34.260 Bad Guy Inc: Is the same chemical you get to decide, is this scary to me, or is this exciting now i've never fully I. 300 00:41:34.980 --> 00:41:43.260 Bad Guy Inc: don't know if I agree that he's right, but he believed it he really in every time he would get scared he wasn't convinced himself no that's excitement. 301 00:41:43.800 --> 00:41:54.930 Bad Guy Inc: And it worked for him and i've been in the back with him i've been on cards, with him, where I was a Co main event he was amazing I mean I will see how he's warming up minutes before he's got to walk out there in front of the world, as the marquee guy. 302 00:41:55.350 --> 00:42:02.280 Bad Guy Inc: And he is very calm, he can really capitalize things whether it's the way in day okay great that's what we do today whether it's. 303 00:42:02.490 --> 00:42:08.310 Bad Guy Inc: Okay now it's time to warm up it's time to put my cup in my mouthpiece and it's time to walk to the cage and then that was his. 304 00:42:08.640 --> 00:42:12.870 Bad Guy Inc: which you get to the cage when they put vaseline on you that's when he would flip the switch. 305 00:42:13.140 --> 00:42:21.630 Bad Guy Inc: The whole rest of the time he was enjoying the moment he was enjoying his music, he was enjoying the crowd once they put the vaseline on he turned that's when he did that. 306 00:42:22.020 --> 00:42:25.140 Bad Guy Inc: switch I had a point in my career, if I may, tell you guys where. 307 00:42:25.710 --> 00:42:34.230 Bad Guy Inc: I went on a run, I think I want eight fights in a row, but I became the number one contender up until then I had lost X amount of fights I believe it was fine. 308 00:42:34.740 --> 00:42:39.180 Bad Guy Inc: But I had lost them all by submission in the second round, and I was dominating the fight. 309 00:42:39.540 --> 00:42:48.480 Bad Guy Inc: And I looked at that on a sheet somewhere it came to my attention i'd never realized second round submission and i'm the one winning the fight so I went in and met with a. 310 00:42:48.930 --> 00:43:02.070 Bad Guy Inc: doctor he does hypnosis and I told him that I said this is too much of a coincidence, I know submissions I don't get submitted in practice ever I know I know how to stop these submissions but there's something about the second round. 311 00:43:02.370 --> 00:43:11.430 Bad Guy Inc: that's giving me problems and I went under hypnosis and I think that sounds a little funny isn't, as I say, but it was when I came out of that that I went on my run. 312 00:43:11.730 --> 00:43:15.750 Bad Guy Inc: And I was able to get through that second round I won the first round of every fight i've ever had. 313 00:43:16.200 --> 00:43:22.350 Bad Guy Inc: The second round was my problem if I could get to the third round no problem there was something about that middle ground. 314 00:43:22.830 --> 00:43:29.340 Bad Guy Inc: And I wouldn't get professional help I talked about it, just like we're time to here's what's happening to me the doctor call that taking inventory. 315 00:43:29.580 --> 00:43:34.410 Bad Guy Inc: You know okay you start to assess yourself I got a black guy and i'm only halfway through how am I going to feel. 316 00:43:34.590 --> 00:43:45.030 Bad Guy Inc: You know, and another eight minutes and you find a way out, you find a way to get out of that situation and, if I can find If I could just work through the second round the second I could win the fights. 317 00:43:45.360 --> 00:43:51.510 Bad Guy Inc: And that's still the story of my career, I dealt with that every single night, but if I could get through that second round, I could close out the evening. 318 00:43:52.680 --> 00:43:57.690 Matt Gallant: I agree 100% and again i've program my mind that when I feel that combination. 319 00:43:58.380 --> 00:44:05.160 Matt Gallant: of excitement and fear that i'm doing the right thing and I think you know when you're challenging yourself it's just the natural feeling and. 320 00:44:05.580 --> 00:44:17.670 Matt Gallant: The gsb was probably the most public guy in interviews to acknowledge that he was scared of every single fight and what was interesting about a dsp which made him so likable and humble, of course, he's a fellow Canadian. 321 00:44:18.810 --> 00:44:28.890 Matt Gallant: Is that he would talk about it, prior to the fight sometimes you know, and I think a lot of fighters didn't do that, so there was some humility there, and probably help them manage it, I want to go back to the. 322 00:44:30.030 --> 00:44:37.110 Bad Guy Inc: cuz you said, George is the greatest of all time people love to have that conversation the conversation silly, the answer is George St Pierre, but you are right. 323 00:44:37.320 --> 00:44:45.960 Bad Guy Inc: George would talk about George took all the power of fear away by hitting it and George worked with a guy named Brian king and George turned me on to him. 324 00:44:46.290 --> 00:44:48.750 Bad Guy Inc: And Brian Cain was very big into the idea. 325 00:44:49.110 --> 00:44:59.490 Bad Guy Inc: That a actions are real emotions are fake so many times were led to believe it's emotions and its internal and you can overcome anything you guys go, but what sport is that true. 326 00:44:59.730 --> 00:45:08.550 Bad Guy Inc: What touchdown is based on, or what basket is based on how you felt inside, whether you were confident or your parents loved you more or not. 327 00:45:08.760 --> 00:45:22.050 Bad Guy Inc: You have to physically get the ball into the designated area to get the points and he makes it very fair point, and he convinced George St Pierre to act because actions are real and emotions are fake, this is the number one. 328 00:45:22.560 --> 00:45:29.880 Bad Guy Inc: contention of this specific sports psychologists to act act, however, it is you want to feel if you want to feel calmer just act it. 329 00:45:30.150 --> 00:45:36.210 Bad Guy Inc: If you want to X care act if you want to act brand active he assured you your opponent's doing the same thing. 330 00:45:36.630 --> 00:45:41.640 Bad Guy Inc: anytime you look across the real God I wish I was like that guy that guy wants to be he's acting. 331 00:45:42.030 --> 00:45:49.800 Bad Guy Inc: And Mike Tyson who's maybe the most ferocious and feared athlete of my lifetime is very open about that post career, he was scared to death. 332 00:45:50.070 --> 00:46:00.810 Bad Guy Inc: He would throw up in the back, he would punch lockers he'd been trying to get anxiety out because he was so scared there is definitely a place for fear and sport that's positive, contrary to what athletes think it's positive. 333 00:46:02.370 --> 00:46:06.750 Matt Gallant: or go back to the to the weight cutting and actually talk about you sada. 334 00:46:07.740 --> 00:46:15.240 Matt Gallant: You know, one of the changes for the people that don't know you sada is considered one of the best drug testing organizations in the world. 335 00:46:15.840 --> 00:46:30.570 Matt Gallant: And one of the things they did is they took out the ids as an example, but anyways interval at another time my question to you is what percentage of UFC fighters and athletes, in general, do you think are on PDS today. 336 00:46:31.020 --> 00:46:35.970 Bad Guy Inc: I think there's a very good winner sada first came in, I mean it was as simple as an eye test. 337 00:46:36.210 --> 00:46:45.330 Bad Guy Inc: You have these athletes with them where the incredible shrinking man overnight, you have champions, who are now competing in different weight classes and they're smaller and we know as human beings, we don't get smaller. 338 00:46:45.510 --> 00:46:50.460 Bad Guy Inc: With time so sada was real and it was very effective at what it did, now the body said changed back. 339 00:46:50.700 --> 00:46:57.510 Bad Guy Inc: The guys are back to their weight classes they're going a little harder their veins are popping out a little more it's very clear that guys are finding ways around to SATA. 340 00:46:57.870 --> 00:47:03.990 Bad Guy Inc: But Assad has biggest knock and I think that there are very good organization in all fairness, their biggest knock was that IV band. 341 00:47:04.260 --> 00:47:08.760 Bad Guy Inc: Because that was a clue nobody knew how to be through sada sada is. 342 00:47:09.060 --> 00:47:17.760 Bad Guy Inc: The one that taught us if you put the chemicals in IV and you flush it with a bag it's going to be through and we're not gonna be able to catch you nobody knew that. 343 00:47:18.060 --> 00:47:23.490 Bad Guy Inc: We didn't nobody knew that Intel sada came out in bed, it was the biggest mistake that they've done first off. 344 00:47:23.670 --> 00:47:32.430 Bad Guy Inc: In IV is not a substance they're supposed to be a substance organization it's a form of administration, which you really shouldn't be I mean that's weird that anybody allow that to be banned. 345 00:47:32.610 --> 00:47:37.680 Bad Guy Inc: That you couldn't go listen to your doctors, we had guys outside of training and competition didn't even have fights coming up. 346 00:47:38.190 --> 00:47:42.660 Bad Guy Inc: who got rushed to the er this happened to bj penn and name that you would know he gets rushed to the er. 347 00:47:42.900 --> 00:47:49.890 Bad Guy Inc: You go to the er the absolute first thing that will do no matter what your that you have a leg cut off, whatever it is, they will put an IV in your arm instantly. 348 00:47:50.370 --> 00:47:58.230 Bad Guy Inc: They put a name tag around your resume put an IV in your arm so bj had this done to him, he then admitted it to Assad, and they go how many. 349 00:47:59.160 --> 00:48:08.070 Bad Guy Inc: How many did you how many cc's did you have, and it was over 30 which is against their rule and they flagged it bj penn or did not do an illegal substance and didn't even know that was against the rules. 350 00:48:08.400 --> 00:48:13.410 Bad Guy Inc: got flag, but that's when people started to learn oh there's something with this idea business. 351 00:48:13.650 --> 00:48:23.130 Bad Guy Inc: there's something that has sada knows and who solders the one that taught people how to cheat so when you asked me how many percentage of guys, I mean it's a very high percentage it's the top guys have the card. 352 00:48:23.340 --> 00:48:31.860 Bad Guy Inc: The guys that have some money in their pocket same as it always was but who saw was the one that taught them, you can flush this out, if you do an idea we can't catch you. 353 00:48:35.190 --> 00:48:39.480 Matt Gallant: Did you ever try a rectal water load said possible hang upside down. 354 00:48:40.080 --> 00:48:48.270 Bad Guy Inc: I never did I mean i've heard some weird i've never done i've actually never heard of that one, but I know guys that did that, before they got on a scale that would stand on their head. 355 00:48:48.510 --> 00:48:59.940 Bad Guy Inc: With the science being that with a blood is all rushing down it'll throw a digital scale and make I don't know if that's ever worked, but I know guys that have done it i've seen them in the back standing on their head before they walk through the current like fools. 356 00:49:01.860 --> 00:49:09.060 Matt Gallant: Do you think that sports should just embrace P DS and see what human evolution at its pinnacle could look like. 357 00:49:09.240 --> 00:49:19.140 Bad Guy Inc: No, I don't think that I do I don't think that I do because you know sports really isn't for the professionals it's really for the amateurs in all fairness, so when you have something like the nc double a were scholarships are fought over even the. 358 00:49:19.650 --> 00:49:25.620 Bad Guy Inc: The Olympics, which is a very coveted organization, when you have guys that are cheating and they're to a superhuman level. 359 00:49:26.070 --> 00:49:35.250 Bad Guy Inc: it's no longer about who worked hard, or who sack it's none of the stuff that we try to teach kids and some of those messages, but I do think that Assad has gone way too far, there was an Olympic. 360 00:49:35.610 --> 00:49:46.830 Bad Guy Inc: All around champion the gymnast was 14 years old from China in 2008 she tested positive for a billionth of a trace of ibuprofen that has a street name of advil. 361 00:49:47.190 --> 00:49:59.820 Bad Guy Inc: She did not have the foggiest idea that advil was banned, none of us knew it was banned as a matter of fact NBC or the rights to this filmed her trainer take out of a fanny Pack and hand it to heat it no, it was nobody knew. 362 00:50:00.360 --> 00:50:09.300 Bad Guy Inc: They gave the silver medal to her fellow country women who accepted it in tears did not want it didn't want anything to do with it, they banned that little girl. 363 00:50:09.540 --> 00:50:17.010 Bad Guy Inc: From Olympic competition for life security came in and removed her trainer from Olympic village for life, I think that that's silly. 364 00:50:17.370 --> 00:50:23.460 Bad Guy Inc: I don't think that it should be performance enhancing performance enhancing or positive terms i've never taken anything in my life. 365 00:50:23.760 --> 00:50:31.680 Bad Guy Inc: Unless I thought it would enhance my performance, I had to go before a Commission, one day, and they said, have you ever taken a performance in here and i'm i'm under oath. 366 00:50:31.920 --> 00:50:42.930 Bad Guy Inc: I said guys i've never taken anything i've never tasted i'll call i've never smoked a cigarette i've never done anything in my life, unless I thought it would enhance my profile of course i've taken it was a serious question i've ever been asked. 367 00:50:43.320 --> 00:50:47.850 Bad Guy Inc: They thought my answer was silly but I disagree with that if you want to be medicine. 368 00:50:48.060 --> 00:50:56.040 Bad Guy Inc: That can make it to the shelves and get FDA approval, which is overseen by the United States Senate, the first thing you have to do is prove you can help somebody. 369 00:50:56.280 --> 00:51:03.030 Bad Guy Inc: I would never go to a doctor and say i'm feeling great Doc do you have anything that could bring me down a little bit and if he said yes. 370 00:51:03.270 --> 00:51:15.870 Bad Guy Inc: that's malpractice, it has to enhance your performance, I have no idea how those are the words how those are the terms that we're going by you have illegal anabolic you have cheating and then you have good, solid medicine. 371 00:51:16.290 --> 00:51:23.490 Bad Guy Inc: And to combine those two or to take a little girls Olympic Gold Medal away for IB profit come on man that's ridiculous. 372 00:51:24.270 --> 00:51:26.460 Matt Gallant: i'm going to counter and say that. 373 00:51:27.630 --> 00:51:35.070 Matt Gallant: In a quote my friend AJ Roberts, who is the world's strongest man for a short period of time because total power lifting was 3000. 374 00:51:35.220 --> 00:51:35.670 Bad Guy Inc: know and. 375 00:51:35.730 --> 00:51:42.510 Matt Gallant: Power lifting I mean they embrace it all the suit the whatever in order to maximize and it's just like. 376 00:51:42.870 --> 00:51:52.500 Matt Gallant: If you try to create the fastest car in the world, I mean yeah you're creating advanced technologies that advanced, the only thing, of course, with MMA is, of course, the risk of death. 377 00:51:52.920 --> 00:52:00.960 Matt Gallant: Which is a big issue and, of course, if you if you kill someone, which I think is why the UFC made those legal decisions. 378 00:52:01.470 --> 00:52:14.640 Matt Gallant: To to change and go into side that's my theory is that they were worried about a massive potential lawsuit and they wanted to de risk that so but I think it was in other sports. 379 00:52:15.150 --> 00:52:29.280 Matt Gallant: I think it's inevitable, you know genetic engineering and other ways with biohacking I mean if you think about fairness is their genetics that are exactly the same, that is the ultimate unfair advantage. 380 00:52:29.670 --> 00:52:37.950 Matt Gallant: So can athletes use other things to compensate enemies, this was my perspective and we're just got a few minutes left but wait any other final questions from cold chill. 381 00:52:39.030 --> 00:52:57.000 Wade Lightheart: yeah, I would like to kind of turn over to where do you see bad guy Inc MMA and Charles career moving now that you've you've become a brand of yourself you're doing a great job out there, how do you see that expanding over the coming decades. 382 00:52:57.090 --> 00:52:59.880 Bad Guy Inc: I think I think that i'm on the right track, I mean I produce. 383 00:53:00.060 --> 00:53:07.950 Bad Guy Inc: Five shows a day in there for YouTube there are seven and eight minutes long, but I produce five a day it doesn't matter if it's Sunday doesn't matter if it's Christmas Day i'm putting out five shows. 384 00:53:08.160 --> 00:53:11.250 Bad Guy Inc: A couple podcasts a week have a good participation with espn. 385 00:53:11.580 --> 00:53:20.340 Bad Guy Inc: So I think i'm just going to stay on that trajectory it's it's hard to do, I have to travel a lot, I used to look at travels an opportunity now I look at as a real burden and less my wife comes with me otherwise i'm. 386 00:53:20.610 --> 00:53:26.340 Bad Guy Inc: Just alone, having dinner by myself in a hotel room but i'll bring a cameraman wherever I am in the world i've been in. 387 00:53:26.610 --> 00:53:32.760 Bad Guy Inc: Israel in Australia in Brazil just in the last year, but I bring a camera man, I put those five shirts out i'm extremely consistent. 388 00:53:33.120 --> 00:53:39.450 Bad Guy Inc: i've seen some real growth by that but i've also seen if I let my audience down and I don't bring them those five shows they notice it so. 389 00:53:39.720 --> 00:53:46.770 Bad Guy Inc: I kind of have a deal with the audience you come to me each day, and I promise that i'll have an offering for you and i'm going to stay, consistent and keep doing that. 390 00:53:47.220 --> 00:53:50.220 Matt Gallant: How many hours a day, do you spend reading the comments and your videos. 391 00:53:50.460 --> 00:53:53.070 Bad Guy Inc: You know I I like those a lot, I like that. 392 00:53:54.000 --> 00:54:06.630 Bad Guy Inc: A particularly the hecklers like the greatest heckler I will usually copy and paste and tweet out, I really like a clever in silicon you're trying to hurt my feelings, you probably will, but if you're being clever with it, I will give you credit. 393 00:54:07.530 --> 00:54:14.100 Matt Gallant: yeah love it i'm gonna hit you with three rapid fire questions is Connor finished, as far as fighting goes. 394 00:54:14.340 --> 00:54:18.420 Bad Guy Inc: He he will fight again his days of winning ended about five years ago, yes. 395 00:54:19.050 --> 00:54:20.100 Bad Guy Inc: People another fight. 396 00:54:20.460 --> 00:54:21.900 Matt Gallant: Ghani vs named Donna. 397 00:54:22.710 --> 00:54:36.150 Bad Guy Inc: I am taking God, I am taking that based on inside information of teammates who saw them Spar together, it was years ago but allegedly gone got the best of them handily I have a hard time believing that but i'm told that and i'm going to go with it. 398 00:54:36.600 --> 00:54:42.510 Matt Gallant: I think he's probably the most technical technically skilled heavyweight we've ever seen since over him at his peak. 399 00:54:42.570 --> 00:54:48.180 Bad Guy Inc: Is the size difference there's I mean and Francis does have a built in, he is 265 on the dod and guns. 400 00:54:48.720 --> 00:55:00.000 Bad Guy Inc: or 65 sure so well, I mean one connection of court, you know, and since that day old story and God oh definitely has a chance here but i'm kicking God, I think it will be more technical and I think God is better. 401 00:55:00.660 --> 00:55:03.210 Matt Gallant: leaning in that direction to that she might have been who's been. 402 00:55:04.710 --> 00:55:18.510 Bad Guy Inc: Ah, maybe again inside scoop from guys in the gym and those to have the same manager and i'm not positive they haven't worked out somewhere along the way, but they for sure, have a lot of common workout partners. 403 00:55:18.780 --> 00:55:29.190 Bad Guy Inc: And there are a lot of people that say no it's who's been barely but it's those men and there's a lot of people that say no, barely put it to Maya I wouldn't be stunned, I think it was meant as the pound for pound greatest in the world. 404 00:55:29.550 --> 00:55:43.410 Bad Guy Inc: I have a hard time believing Jim I was only have four fights can be the greatest in the world, but he might be there's something special happening there right in front of us, but I think the rankings are right for now and boozman is truly a today's go. 405 00:55:44.520 --> 00:55:54.510 Matt Gallant: And you got to go this made my favorite interview ever you know full chill son, he is the most entertaining man in MMA hands down period, end of story Wade back to you. 406 00:55:54.960 --> 00:55:56.070 Bad Guy Inc: guys are awesome by the. 407 00:55:56.070 --> 00:55:58.890 Wade Lightheart: way just give another one for the bad guy. 408 00:55:59.160 --> 00:55:59.580 Wade Lightheart: Thanks for. 409 00:56:00.900 --> 00:56:13.620 Wade Lightheart: The awesome health podcast with by optimizing just chill zone and bad guy incorporated check out all of his podcasts injuries, the best MMA and men, a announcer out there, bar none thanks for joining us today we'll see you on the next episode. 410 00:56:13.920 --> 00:56:14.580 Bad Guy Inc: Thanks fellas.