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065: Being a High Performance Entrepreneur with Jag Chima

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Entrepreneurship is a demanding path, and no one knows this better than our guest Jag Chima. On being a high performance entrepreneur, Jag tells us exactly what it takes during episode 65 of Awesome Health Podcast.

To give you a glimpse into who he is, Jag recently completed a triathlon along with a 1450 km cycle ride from Delhi to Mumbai! He’s also the founder of The Long Group, a diversified conglomerate operating internationally in the UK, India and other parts of the world. His company has interests in industries like fitness education, talent management, property development among others. Jag has been featured on BBC News Asia, MATV and other well-known media platforms. Clearly he knows what it takes to perform at a high level as an entrepreneur!

On today’s episode of Awesome Health, we start with his background. He was born and raised in London to a family that operated a building supplies business. He’s best known for his passion for health and fitness, but his commitment to living a full, healthy life was cemented when he lost his mom.

He had always been busy creating goals and achieving them, and then working towards bigger milestones. He says he forgot what was most important along the way, and losing his mom helped him put things in proper perspective.He stopped looking for people’s approval and started going after what he wanted, and what he wanted was to educate India on fitness. He met up with Kris Gethin, Kris was someone Jag followed to help his recovery after a near-fatal motorbike accident. Jag approached Kris and asked him to come to India with him to help people learn how to get in shape and be healthy. The rest is history!

From there, we discuss how their work in India transformed the country’s fitness industry, before segueing into a discussion on brand management. Jag has some tips for trainers and other health professionals trying to build their brands online: he says it’s not complicated, people fail when they complicate brand management. The first thing to remember is your brand must have a purpose: it must solve a problem. No matter how much money a company spends on advertising, if they don’t have a purpose they won’t keep their customers happy.

He also has suggestions for brands wanting to work with influencers (and vice versa): be sure the followers are loyal and be sure the influencer believes in the product. It’s about authentic communication between the brand, the influencer and the audience.

Also on today’s show, Jag tells us more about brand management including how to access his free magazine ( and his daily routine. We wrap up with a chat about his recent 1450 km bicycling trip plus his future plans – hear all of that and more on episode 65 of Awesome Health Podcast.

Episode Resources:

Read The Episode Transcript:

Wade Lightheart: Good morning, good afternoon and good evening. It's Wade T Lightheart from BiOptimizers with another episode of the Awesome Health Podcast. And today I'm joined by Jag Chima. Now he's got an interesting story by the way, he is born in the UK, but he's also an entrepreneur and investor visionary health and fitness enthusiast, as well as a philanthropist with business interests that include real estate, construction, finance, lifestyle, health, and fitness. How does anybody have time to do all that sort of stuff? Well, Jag is going to talk about it today. He's going to talk about some of his work with his London group, but more importantly, not only has he been featured on all these different TV stations is used extensively in Asia at this guy just completed a triathlon and went 1,450 kilometers on a cycle ride from Delhi to Mumbai. We both share a passion about Indian culture.

Wade Lightheart: Of course, Indian culture was a big component in my own spiritual Renaissance, as well as an indicator of some of the health technology advocate. But Jag will talk to us today about being a high performing entrepreneur, why it's so important and why that led to him to be such an enthusiast about fitness. And in fact, as part of his brand management, he's got some magazine stuff we're gonna talk and we're gonna get into a lot of things. Jag welcome to the show.

Jag Chima: Thank you. Great to be here.

Wade Lightheart: For people who aren't familiar with you and your work, can you give a little bit of background where you're from, how you get started and what makes you so passionate? Not only about business, but also about health?

Jag Chima: I'm born and raised in London. My background is actually construction and finance. So my family business, we build houses, we have a building supplies business. So a lot of people wonder what kind of connection does that have with health and fitness? Cause that's what I'm more known for. I've always been passionate about fitness and I used to be one of those people with just one business. And I used to think that I was the busiest person in the world. I was always stressed, never enough hours in the day. I couldn't dedicate enough time to my family. I kind of realized that there's a lot more to life than just being busy. It's all about being productive and through learning more about wellness, fitness and optimizing health, I now own multiple businesses in multiple countries and more importantly, I am able to help people to become better versions of themselves through the platforms that we've created.

Wade Lightheart: So maybe you can share with people what was it that kind of was the trigger point from going to like being busy to productive and the incorporation of health practices as an entrepreneur. And why do you feel that was so important?

Jag Chima: We often take everything in life for granted and there has to be something that happens that wakes you up and makes you realize there's a lot more to life than what we think. Just for example this lockdown. It's made me realize even more that we don't need as much as we think we need to be happy and to live a good quality life. For me, my biggest trigger point in life was losing my mother. And I always used to have plans that when I achieve X, we're going to do this together. And when I, Y we're going to achieve that. And that never happened because I was always chasing for more, I was always chasing for the next milestone, but I used to forget what was most important and believe it or not, most of the important things in life we've already got them and they're free. We just don't understand how to value those. It was then that I realized that I need to do things that actually move my needle. Give me excitement, makes me want to jump out of bed every morning and think this is another day we're going to kill it. And the real estate and finance business. You know, making money, but that wasn't moving my needle. So losing my mother unfortunately,was the point, the trigger point for me to make that change.

Wade Lightheart: And how long ago was that? What was that journey like? What did you learn along the way that you think is really impactful? Maybe some mistakes you made or some power moves for the entrepreneur listening and saying, you know what I need, I need to embrace that ideology right now.

Jag Chima: Well, that's interesting because my father always has told me that look, we should do what we know. And of course all parents don't want them to take risks. So exposure to risk for parents, they want their children to have minimum risk. And my father had always said to me that, look, you know, you are involved with property. You're very good at that. That is what you should focus on. My father has been a mentor and somebody who's been a huge inspiration for me forever because he's achieved a lot in his life with self-education. He taught himself everything he needs to know, but that kind of also was a point that was holding me back because I wanted to be more involved in fitness.

Jag Chima: I wanted to do things that would help people, but also do things that help people and this part and parcel of my business, my passion. And then I learned that, you know what? I don't need anyone else to give me the approval if something's going to be okay. You know, we always try and find the approval. We always ask people, do you think this idea is going to be good? And if you get like 7 out of 10, people say, yes, you build up your confidence and you go for it. If everyone else says, no, it's a bad idea, we don't think it's going work. And the chances are great. Ideas may never become a reality. I kind of was involved with the fitness industry before my mum had passed, but I never really pushed it. Pushing it means giving it a hundred percent.

Jag Chima: So I actually decided one day I'm going to go for it. I had a motorbike accident in 2008, very serious crash. I nearly lost my life. And through fitness, I managed to get a 99% recovery. And this was something that doctor said I will not be able to achieve. I was into my fitness. I didn't really know how to train properly and how to be fit, but I did what I thought I was right at the time. But that, and my business partner, who now is my business partner, Kris Gethin, I used to follow his plans online and that helped me to get the recovery. And then when mum had left us, that's when I decided that, you know what, I've done. It works for me. I don't need anyone else to give me approvals started traveling the world. So I went to all the expos, build my own contact base.

Jag Chima: And then I met with Kris Gethin and said to him, Kris, I want you to come with me to India. And we want to educate people in the fitness industry on how to do this properly. And the rest is history. So I went from somebody who had zero contacts in the fitness industry to somebody who started working with people who I used to read about in magazines. As a boy, I used to have that posters with people like Jay Cutler and Phil Heath, and some of these bodybuilders I used to be inspired by. I can speak to most of them on the phone now. And so when we went to India, we started educating people. And very quickly people saw that we were delivering something of high value. And then we started to train people in the movie industry and getting them prepared for movies.

Jag Chima: And it just so happened that my skill set is marketing and building businesses. I would do what I'm good at, which is to build the businesses, structure them in the right way, market them in the right way. Kris will do what he's good at, which is educating people, giving them the right education. And we expanded the brand into a global brand. Today we manage a lot of talent in the fitness industry. So people who are influencers, educators we build them as brands. So help them to grow their social media presence, present themselves in the right way, connect them with the right brands. We also have interests in various brands ourselves. We own a gym chain, which we founded ourselves. Me and Kris we've just recently launched a e-magazine which I'm extremely excited about. And we train a lot of people in the fitness industry. We're exclusive partners with companies like Life Fitness, where we educate fitness professionals and we are continually expanding the brands as we go along. And it's been a really exciting journey so far.

Wade Lightheart: So amazing. I had the good fortune of first going to India in 2003. One of my best friends is very much like yourself. He's a second generation or first generation born inside of Canada traditional Indian businessmen, very successful. And he came to me when I was in the personal training business and we developed a friendship and then he took me to India for the first time for his wedding. And then later that year, I competed at the Mr. Universe in Mumbai India. This was in 2003 and I was fascinated by the burgeoning passion of the Indian culture for that was getting into fitness. Long story short. I went back to India about a year and a half ago. And this is before I met Kris in person. I'm in Mumbai and I see Kris's picture and I see these fitness things that I see this branding is going.

Wade Lightheart: And I'm like, wow, I saw the advancement of the industry from where I was in 2003 to just a couple of years ago. I wonder who's behind all this information. Kris ended up on my podcast inadvertently, and then I ended up on yours and now we're here all together. And I think it's fascinating. What do you think? Because one of the things that was shocking to me when I was in India last year was just how crazed fitness is taking over in India, which was not previously. What do you think that is because of the emerging middle class? Is it because of people getting access to information? Is it because of fitness? I have a friend that was in the wrestling community that was over there. He hit his largest wrestling crowd ever. When he fought, you know, it's 70,000 people and people all getting into working out and training in this stuff. What is this thing that's happening? This Renaissance, it's like that's happening in India, particularly, which I'm so fascinated with.

Jag Chima: Well, I think it's a bit of everything that you've mentioned, butIndian movie industry is massive. Okay. It's huge. And so when people watch the actors on television in great shape, they want to be like them, doesn't matter which background you come from, whether you're from a middle class, whether you're from the kind of elite backgrounds, everybody wants to look like these actors. So they pay a big role. But like you rightly say, the WWE, like for example, wrestling sports, a lot of the people within the spaces have become influencers and inspiring others to do the same. And with intimate now being available very easily and very cheap in India, almost everybody has a smartphone. So the information travels very quickly. So now you've got pockets of people in different categories who are able to kind of inspire more and more people to become fitter and healthier versions of themselves. It's definitely got a lot to do with digital and it's definitely got a lot to do with the movie industry, for sure.

Wade Lightheart: So let's talk about your work in brand management, because we also have a lot of influencers or a lot of people in health industry, but they really don't understand how to create, develop and promote themselves. The brand component, I think it's one of the things that you can recognize when you see it, but very few people know how actually, how to create and generate and get that kind of stickability of a brand. Can you share this, some of your insights as a brand manager and as someone who takes and develops brands, essentially constructs a brand just very much like you would construct a home. Is there some foundational components that you could share without revealing all your secrets about what you look for or why people oftentimes, who are experts would seek out brand management in order to cultivate and get the expertise out in the world?

Jag Chima: Absolutely. It's actually no secret. That's why it becomes so complicated because people try and complicate the most simple things and they think there must be more to it. The fact is the brand has to have a purpose. It needs to be able to solve a problem. Okay. And quality over quantity. That's why I always say to every single brand, you see a lot of brands that have hundreds and thousands of dollars. They want to spend on marketing, but they have very little budgets to be able to spend on keeping existing customers happy. And I can never get my head around it. When I see that ratio, I always want to understand the service that they provide, because if the company policies are not in place to be able to keep customers happy and provide a high quality product, then it doesn't matter how much money you spend.

Jag Chima: The brand will not be successful. And I don't want to work with brands. They don't care for their customers. So the secret is keep your customers happy, spend money on customer service feedback. Make sure you're providing a high quality product, because if you want to have a free Salesforce, you're absolutely free. Salesforce is going to be your existing customers, because if you can keep them happy, they will refer more business to you. And that business is guaranteed business. Whereas spending money, getting new customers is not guaranteed business. So the city growth always is going to be quality. And when we talk about building brands, one of the most popular areas is definitely social media. It's now become the most powerful tool in almost every business across the world, much more than print media. And when we talk about building brands, I'm also referring to industry who are influences.

Jag Chima: Now, traditionally when social media first started, influencers would go and promote a brand based on how much they pay it's. It was that, and there was a lot of things that were happening that shouldn't be happening to convince brands that they're the right people. So you might see a lot ofauthentic likes and follows and that kind of thing. And a lot of brands used to look at influencers saying, wow, that's an amazing following. We'll pay the money and that person will promote the product. But now the market is a very mature market. A lot of tools that are available, firstly, to check whether or not an influencer has got a genuine audience and whether or not that's a loyal audience, because it's not about the following. It's more about the interaction and the loyalty. That's what it comes down to.

Jag Chima: So I much rather work with somebody with a very small following, but a loyal following then work with somebody and even multiple millions and no conversion because I work on conversions. This is a results based industry. Rule number two, influences have to believe in the product. There has to be an element of belief. You can't force a product with an influencer because you will not get the result. And normally the followers will see that this is paid and they just will not believe in it. So organic integration of product with any influencer that matches the mindset of the brand is very important. And that's why it's important to have brand managers and companies like ours, who actually like to understand what a brand's objective is, and then pair them with the right people, rather than just pair them in somebody where budgets match and they don't care.
Jag Chima: And then what happens is you can actually build a quality brand where people actually will be customers for life. They will not just try, buy, and then not come back to you. There'll be repeat customers. So the key to building the brand is definitely a lot of due diligence, making sure that the vision matches. It's like I say when you're connecting influencers, you have to make sure that the people do believe in the product. And I often get a question asked by influences, how can I grow my social media? What kind of content should I be putting out there? And I want to say, you know what the best content is be you. Don't be something that you're not, traditionally if you put flash cars and watches that you don't own and houses that are not yours. You'll get some visibility, but will you be able to convert that into business? Probably no. People would like to connect with people that are real, and that is what's always going to be trending.

Wade Lightheart: That's a very powerful statement, especially in today's world, because I think a lot of people are trying to manufacture an identity that they think is going to work. And getting to that authentic communication style, whether that frankly turns off, some people will turn on just as many people you don't have to like. If you're trying to be popular with everybody, you end up being popular with nobody. And I think as an advocate and the better that you become at your chosen discipline, the more insight that you're able to offer. And I do believe that offering insight to your customer clients, as well as the when you do a recommendation or give a suggestion or put that out, that people are like that actually worked. So I now developing and cultivating a level of trust with that person. So cause once you break that trust that person's gone forever, you never have that opportunity again, because they're off and dealing with somebody else.

Wade Lightheart: Let's talk a bit more about a brand management magazine. How does that fit in with your vision of being an advocate as an executive, as an entrepreneur, a serial launcher, enterpreneur I might add. And so what is this whole magazine that you're talking about and how are you hoping to disseminate that to the population at large?

Jag Chima: Well, with the magazine it's part and parcel of giving back as well as growing our reach. That is the honesty behind it. You know, we definitely want to reach more and more people because we believe that we have got a lot educate people with and about. The magazine is an absolutely free platform. We do not charge anybody subscription for it. You can literally go onto the website, put in your email address. You will not get any junk mail or you will not get any emails from us trying to sell you something. You'll get a magazine every single month. And on that platform, they will be educators, influencers and topics from around the world that are connected to fitness, wellness, and lifestyle. So we have got some excellent educators from different categories in wellness and fitness all the way from biohacking, for example. We've got people who talk about the current trends, the issues that we're facing, like for example, with the COVID-19 situation, gyms are facing problems and there's challenges of different natures all across the globe.

Jag Chima: In some parts of the world, gyms have already reopened with very little social distancing measures. And then other parts of the world gyms have opened with very strict measures. And then we've got places in the world where gyms are still not allowed to open. So we cover a lot of topics from industry professionals like that, but the objective was to give people golden nuggets where they can go and change their life and actually feel results. So biohacking is actually a big part of this, some of the basic info. If some of the basic bits of information that might be very complex, for example, there's some great biohackers out there, but when you read their content, it might be a little complicated for them to understand. So we try and simplify that in this magazine, we've only just launched the second edition. So we're only two additions old. In fact, our biggest audience is the US, we've got 56% subscribers from the United States. We've got countries like Africa, and we've got a huge audience in India, Dubai, Kuwait, UK, and Europe. So there's a plethora of education and information. And then we also go into exciting things like fashion. You know, we have females in fashion who talk about problems and also wearable technology. So we've got a huge pro thorough information. That's going to be on your email for free every single month.

Wade Lightheart: Can you share with us the name of the magazine and where people can find it?

Jag Chima: Absolutely. So the name of the magazine is the Physique Global Magazine and the website is Literally email address submit, and within minutes you'll have a copy of the magazine. That's super great.

Wade Lightheart: Make sure that's in the show notes for everybody. I would suggest to get ahold of this and connect, access. It's be great. Let's talk a little bit about you. What is a day in the life of Jag the entrepreneur look like and what are some of the things that you've implemented from a health perspective that allows you to perform and do all the things that you do want to do?

Jag Chima: Daily basis? Great question. Like I said, I used to be somebody who was extremely busy, but I wasn't as productive as I am now. Even running the businesses that I do, I still find time for my family. And more importantly, you know, I make sure that my loved ones and my friends all follow a very similar protocol to me. So I am awake very early every single day. And my day starts with meditation. That has changed my life. It's very easy, you hear a lot of people say this and sometimes it goes in one ear and it goes out in the other because you kind of expect people to tell you that when they talk about meditation, but believe me, I was the last person in the world that would practice meditation because I thought I was too busy.
Wade Lightheart: That's a common thing. I'm too busy to meditate, or I can't meditate because I got too many thoughts to meditate, which like, that's why you need to meditate.

Jag Chima: Exactly. So I start with meditation, I work out and then I work on my emails. I live in intermittent fasting lifestyle. So usually my first meal is around one o'clock. So my day is very, very productive up until one o'clock. I make sure that I take time out for things that are important, like breaking my fast. I do not have mobile phones next to me. I do not have a computer screen or anything like that. I focus on what I have in front of me. I appreciate it.

Wade Lightheart: Very powerful, very powerful.
Jag Chima: I think this is something that when people try and optimize the health, they always look for the best supplement or they always look for the best potion or that magic pill, but actually some of the basics are free and you can do them straight away such as getting rid of the distractions. But my day is pretty planned out. So my mornings usually are follow-up emails. My second half of the day is usually meetings and podcasts like this and connecting with people from around the world. But this is my current lifestyle. Usually I would do this in different parts of the world. So my travel schedule is usually pretty intense and I usually travel two weeks of each month. So I'm literally on a flight every second day for domestic and an international flight, at least two to three times a month. So that's kind of a typical lifestyle that I live.

Wade Lightheart: You know, it's interesting. We have strikingly similar practices. I get up in the morning and do my energization meditation, then I'll work and consider a component. I do alternate day fasting is what I'm doing right now. So 12 hours on 36 hours off, and then do all what I call out foot work in the mornings. And then in the afternoons we get into the same thing. So I find it fascinating and we have very similar lifestyles and I travel considerably as well. What are some of your favorite hacking technologies that you use that made a difference to you and then maybe who were some of your go to people and influencers that allowed you to kind of integrate this into your life?
Jag Chima: Well some of my favorites are definitely tracking my sleep. I use one of these rings. So this has been amazing for me cause I like gadgets. I don't know if that's a good thing. Well, I know it's not a good thing cause of the EMS, but this has definitely helped me to quantify any changes that I make in my daily lifestyle. My biggest favorite has to be optimizing my gut health because I like to measure. I like to be able to feel a difference and I felt that when I started to put better things in my mouth, you know, I was instantly within a week able to kind of feel the results. And of course, this is not a paid promotion by the way. I use BiOptimizers and I have done for a very long time, you know, digestive enzymes.

Jag Chima: I use the probiotics. These are all things that I've helped me to optimize my gut health, which has played a huge role in me, dropping percentage, body fat, optimizing my energy levels to be able to be more productive at work, which was the biggest problem. I used to be fatigued all the time and I couldn't really understand why. I used to take a lot of supplements and then I kind of realized once my gut health has improved, I didn't actually need so many supplements. In fact, I don't take many supplements now at all. I have good food sources. So these the sleep, my favorite second has to be my gut health and everything that I do to practice that. Third has to be the intermittent fasting. And I think those are definitely my top three. If there was a fourth that I would add that would be measuring my workouts, my progress. So I do like to track my workout progress and I use a heart rate monitor for that. And that helps me to keep on track. I'm quite stubborn with goals, very, very stubborn. Hence why, you know, I take on crazy challenge, which is sometimes stay on on format and stay on track.

Wade Lightheart: I'd like to talk about this endurance ride that you did as well as the triathlon line, given your schedule and how busy you are and how much you have going on. What did you learn from that? What were the challenges that you had and maybe even, why did you decide that you wanted to bike 1,450 kilometers? And this is not like biking, 1400 kilometers in North America or UK or Europe or something. Like if you ever have been to India and drove down the road, if you want to develop a relationship with God, probably it is the best way, because you are going to be praying to some higher power to get through this, let alone going down the highway in a bicycle. I'm not doing that. Like, thought about, go on and have him explain that. What that experience was like.

Jag Chima: I have to thank my business partner, my best friend, Kris Gethin because he's always been a great support and a mentor for my physical health. Me and Kris were in India. We were in Mumbai. I was poolside while Kris was training for his triathlon, he was training for a man of iron And as he was swimming, I was talking to him, we were having our meeting. He was swimming. I was walking up and down the pool. He said, Jag, why don't you jump in the pool and do a couple of laps? And I'm like, Kris, I can't really. So he just jumped in the pool. After the second lap, I couldn't hardly breathe. That was my fitness level. He said, Jag, you should do a triathlon.

Jag Chima: I said, Kris, I can hardly see, I can hardly swim. And he's like, Jag, you have to make the commitment and then you learn. And I'm like, yeah, Kris, I'll think about it. The following morning, my phone had beat. Every time Kris goes live, I get a beep on my phone, on his Facebook. I think it was Facebook at the time. So I was kind of looking at his live feed and he's like 'm training for my iron man. And Jag has made a commitment that he's going to do a triathlon.

Jag Chima: So he kind of told the whole world, and that was it. There was no tendon back. So I had to train despite my busy schedule and he forced me, he made me do it and I completed it. I think the buzz that I got wasn't from completing the triathlon, that was a great feeling. No doubt because you know, my son was very happy to see that I want to inspire my family to live fitter. And you can only inspire by leading by example, you have to be an example of what you want them to follow. Right? SoI realized after finished the triathlon that the actual beauty was not in the end result, it was in the struggle. And that's what I missed. I thought I can, now that I've done it, what do I do tomorrow?

Jag Chima: Like I wake up and I don't have to train as hard anymore, which can be a negative. If you go back to your old way, you'll lose what you've gained. And I learned a lot from that. But anyway, Kris said to me, he goes, Jag, don't put your guard down, make sure you put your next challenge in your diary. And I didn't until I had a meeting in India. And the idea was that we were going to organize the cycling events for our gyms, for all of our members. And the guys kind of said to me that, you know, we've got this event coming up. It's a cycling event from Delhi to Mumbai. And remember I'm from London, cycling in London, or the USA is very different than cycling in India. You know, they always say that you forget that God exists when you're in countries like the UK or USA, because we are protected in every shape way or form. But when you're in India, you definitely have a believer in a Supreme being because you have a risk of getting run over. You've got a risk of this. You've got a risk of that. And if you want to cycle, you're invisible to everybody. So cars, vans, trucks, you're invisible to them. So anyway, these guys said to me that, look, we've got this event coming up, but this is not really for people like you. This is for hardcore people, you know.

Jag Chima: Sitting there thinking you pick the wrong guy, buddy. You know like that, you should not have said that. Did you say that? Did you just say that? And I said, do you know what? Put my name down. That's how I am. You know, I am stubborn about goals. I will take a split second. I do not procrastinate. If something excites me and scares me, I learn, go for it. We'll work out how to deal with it later. So it made the commitment. I actually paid them. They're in there too to actually be part of this. Cause I know I don't want to have any excuses for me to be able to back out. And the first thing that I did, which I remembered from the commitment that Kris made me do with the triathlon was I made a social media post so that I know no matter who tries to convince me to get out of this, even if it is my dad or my wife or anyone, I can't come out of this.

Jag Chima: Cause I've told everyone. And that was it. The rest is history. And you know, Kris had made a training plan for me. It was very hard because I was doing like I was doing very long days. I was doing 20 hour days. Sometimes some days there because our brand is growing very fast. And you know, I had to be in different parts of the country. And some days I would only have like a hotel gym. And you know that some of these gyms are very basic. So I have to keep training. But what did I learn from this? We often think that our problems are huge. And you know, we forget that no matter how bad your problems are, there's always somebody out there who is in a worse position than you. There's always somebody out there that will do anything to swap positions with you, no matter how bad things get.

Jag Chima: And while I was cycling. And this is a beauty about cycling, I love cycling and I never have my phone on when I cycle because the whole purpose of cycling is for you to connect with what's around you and observe. That's why I cycled. And when I was cycling, a lot of problems that I face on a daily basis were going through my head and I was getting answers for every single problem. During that ride, I cycled through places which were completely remote. People were living in mud huts that were children carrying like wood on their head to be able to light fires in their house. And I was cycling past multibillion dollar like estates and people with pushers, Jeeps, all kinds of luxuries. And I cycled through everything. And you've got to remember, you feel every bump on the road, you feel everything that cycle ride continues to teach me the value of life and what we have to appreciate to this very day. It's the best experience I've ever had ever.

Wade Lightheart: That's truly remarkable and inspiration. I'm sure people are gonna listen to this and say, I need to take up a triathlon. I take up a cycling and stuff. So what challenges are you going after now that you've kind of come knock these things out on the health highs? What's kind of inspiring you for your future, both on the fitness side and both as an entrepreneur, cause they've kind of seen you, you've made this beautiful integration of both of those things. What's getting Jag excited these days and where do you see this all going?

Jag Chima: I recently did a five day fast, which is not a huge challenge for a lot of people. That was something that was exciting for me. I wanted to feel that, but in terms of physical challenges, am planning a trick when things go back to some sort of normality in India, I'm not sure which one is going to be, but it will be a pretty gruesome one that's for sure. I'm hoping that Kris will join me on that. If he's listening to this podcast, I've just said it so you can't back out. But in terms of business I am really excited about expanding into the USA. We are planning to bring our fitness facilities in the United States and Canada. So we have put everything back to the due diligence phase, where we are going to be changing the traditional gym models into something which is a little bit more virtual.

Jag Chima: So that's one of our future projects. We are also working on a number of different fitness brands, such as clothing. But this will incorporate some sort of wearable technology so that you can workouts. The biggest focus for us at this moment in time is going to be our magazine. We're very keen to bring on board people who have got educational and great messages that will inspire others. And we welcome them to come on board. This is not something that we're going to be charging people for, if they have a good message and it's genuine. We want people to be able to use our platform to reach more people. And I think this is something that we spoke about a short while back is it's all about trying to change as many lives in the process. So, you know, that's kind of our focus at the moment to expand outreach in as many ways as possible.

Wade Lightheart: Beautifully said. And I think it's one of the most fascinating things is, I think Mahatma Gandhi that said be the change that you want to see in the world. And one of the things that I've found when people get enamored or integrated into the fitness community and see a transformation in their own lives, there becomes this almost automatic expression of that. You want everyone else to experience those benefits and the vitality and the ability to take your ideas and thoughts into the world and see them implemented and the carry over effect. And you're a great example of that as is Kris. And I really respect both of you for what you're doing in the world, and I think it's gonna make a big difference. I think if there's one takeaway from this, is that just do it get on a, but 14th and 15th triathlon. I canceled. It doesn't matter where you at today, make the commitment, make the public declaration and just do it. And miracles will happen, Jag. What a great thing today. Is there any final words you'd like to say before we close off the podcast today?

Jag Chima: I would just like to say thank you very much a way it's been absolutely amazing speaking to you. And I really look forward to catching up with you again real soon. So thank you.
Wade Lightheart: Well, thanks a lot, Jag. That's another Awesome Health Podcast from BiOptimizers to be true, or to check out the link to the magazine. I think this is going to be the next leader empire coming. And of course, coming to an information, I can't wait to check some of this tech wearable listening for BiOptimizers. We'll see you each and every week. We love having you here and again, go out there, take action, make a public declaration, Jag says you can do it and challenge yourself. Thanks so much for joining.

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